You Can’t See the Problem if You Don’t Have a Solution
Each day we are a faced with a series of problems by our patients that require a solution. Some problems are obvious while others go easily unnoticed. “What do you mean, unnoticed? I never miss a diagnosis,” you reply. Are you sure?
The Right Tools, the Right Solutions
What if the armamentarium in your operatory consisted of only forceps? Extractions would be your solution to every dental problem that presented. But what if you added a high-speed handpiece, some basic instruments, and some type of filling material? Now you could see extractions and fillings. But what if you added an endo cabinet to your expanding armamentarium? You could start thinking about saving some teeth that you would otherwise extract.
If you added a diode or an all-tissue laser, you could see all kinds of solutions. The problems we face each day due to bacteria in perio and endo cases could be easily managed with laser technology.
Did you know that only 5% of general dentists routinely perform soft-tissue and osseous procedures, while less than 10% complete their own endo and perio therapy? We all face these problems every day and yet 95% of dentists do not own a laser, which provides the solution.
Increased Patient Flow, Productivity
Today’s highly educated patients now seek out laser technology. In 1998, we placed our first laser into the practice and properly marketed that fact. Our new patient flow increased from 81 new patients per month to a 5-year sustained average of 189 new patients per month. Most of these new patients came from the practices of other dentists who did not own a laser. Surveys show that dentists who own a laser produce 25% more than dentists who do not have a laser in their practice.
According to Dr. Charles Blair, there are currently 500 dental procedure codes. The clinician who does only 60 of the 500 is considered a “Referodontist.” The average dentist does 90 procedures. The “Decathlon Dentist” does 120 or more of the 500 procedures codes. Add up the procedures you currently do in your practice and if it is less than 120, you need to start your decathlon training today by investing in laser technology.
Any general dentist can add $250,000 to his or her annual gross income by purchasing a laser. Adding a laser saves the practice time and expands a practice’s offerings. All because of the addition of a laser you have a solution to a lot of problems that were always present but you either didn’t see, didn’t choose to see, or you had to refer to the specialist down the street. That’s right, YOU now have the solution! These are simple, everyday problems that do not require a specialist, only a solution.
If in the current economy, you find holes in your schedule or a decline in the bottom line, perhaps it is time to add a laser to your armamentarium. Remember, you can’t see the problem if you don’t have a solution!