Do you realize what it takes to get someone to leave a dentist they love? They hate finding a new dentist. (That's why I have a business.) But this is how people are starting to look at technology. They expect it to change all the time, and if they're seeing the same equipment in your office, with nothing new, nothing upgraded, in a decade or two, they will start to believe that they are getting second rate dentistry.
If your practice feels like it's from the 1990's, people are going to notice. And slowly, imperceptibly, your practice will shrink.
I understand that upgrading technology is expensive, but you have to factor in its marketing value. When you can show a patient that you have digital radiography, and tell them that it reduces the radiation by 80%, that's a consumer benefit. And if you haven't considered CEREC or other CAD/CAM technology, do you not believe that patients would rather have one appointment instead of two? Do you think they are perfectly fine getting another round of shots and drilling along with having to show up again? CEREC is an enormous benefit to the patient, especially in this time-crunched society we live in. And you could try to make excuses that the quality isn't there, but the margins on the latest version or CEREC rival the finest labs out there.
That may have not been true five years ago, but technology changes. It improves. Constantly. So you need to improve constantly too.
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This blog post was re-posted with permission from 1-800-DENTIST.
Fred Joyal is the Co-Founder of 1-800-DENTIST, and author of the book Everything Is Marketing: the Ultimate Strategy for Dental Practice Growth. He has worked in the dental industry for 26 years, and has helped thousands of practices grow with new patients and with marketing guidance. He speaks all over the country on dental marketing, social media, and practice management.