Blog Details

Clinical History

Share this post

A growing source of data on many e-commerce sites is the user-generated review. Research on how much credibility people give these reviews is startling?one study found that the amount of trust people put in them is second only to a recommendation they receive from someone they know.1 Another survey found that 99% of online consumers found these reviews to be credible.2 So it seems that in addition to clinical data, many customers look to reports of other users? up-close-and-personal experiences with products.  

To view the full version of this blog, please click here.

1. Bernoff, Josh. ?Time to Rethink Your Corporate Blogging Ideas.? Forrester Research, 2008. 
2. ?Credibility of Consumer-Generated Online Reviews according to US Internet Users, August-September 2007.? Deloitte & Touche, October 1, 2007.


This blog was re-posted with permission from 3M ESPE Dental Insights.

Keith Haig, Director of Marketing and Professional Relations for 3M ESPE, is the voice of 3M ESPE Dental Insights, a new blog in which he examines trends and news in the dental industry, as well as shares the opinions he has developed from his unique perspective.

COMMENTS Post a Comment

No comments