You can also subscribe to blogs, which means you could get them sent to your email whenever they are published. If you wanted to do this with my blog, you would click on the button to the upper right that says, appropriately enough, ?FOLLOW BLOG VIA EMAIL? and then fill in your email address. Now, onto your blogging career.
What you are doing is providing relevant content for Google, etc., to associate with your website. Google is out there on the Internet all day long looking at everything, and inter-relating it so that when someone does a Google search, they can present what they deem is the best possible result, based on hundreds of criteria that they use (but won't tell us about.) So your blog is 1 element in what I call "The Google Matrix."
This consists of your website, your Facebook page, your Twitter posts, your LinkedIn profile, your videos, and, perhaps most important, reviews that are written about your practice on Google, Yelp, Angie's List, or other review sites. See my previous blog about these.
Assuming you have good content across this matrix, your website will then have strong SEO, or search engine optimization, which should make it appear on the first or second page of Google search results (or Yahoo or Bing).
This is why you want steady content going onto your blog on a regular basis.
Now, the How.
Creating a blog is remarkably easy. Go to either Wordpress.org, or Blogger.com and download the software. It is free to run a blog through these sites. And they will also host the blog, so you don't even have to deal with that. Follow these simple steps:
- Pick a design. (They call it a theme.) Doesn't really matter what you pick, so choose what you like.
- Come up with a name for your blog. Something with "dental" or "dentistry" in it.
- Fill in all the relevant information, especially your website. This is how the search engines are going to associate your blog with your website. Create settings that will allow you to automatically publish to Twitter and LinkedIn. This gives you fresh content on those sites.
- Write your first blog and publish it. Be sure to preview it to see how it looks. And spell check it, I beg you.
- Categorize and tag the blogs. ALWAYS do this. Google is looking for this to know what the blog is about. It should always have "dentistry" and "dental" as categories and tags. The rest you can create and add based on what?s in the blog.
To view the full version of this blog, please click here.
This blog post was re-posted with permission from 1-800-DENTIST.
Fred Joyal is the Co-Founder of 1-800-DENTIST, and author of the book Everything Is Marketing: the Ultimate Strategy for Dental Practice Growth. He has worked in the dental industry for 26 years, and has helped thousands of practices grow with new patients and with marketing guidance. He speaks all over the country on dental marketing, social media, and practice management.