And underneath the search results are the number of Google reviews that can be read. (These reviews have to be written by someone with a gmail address, by they way.)
I will again use my friend Dr. Craig Spodak?s results to show you. See how he has 89 reviews? Also note that someone can click next to that count and write their own review. The more reviews you have, the better you will come up on Google in a natural (unpaid) search.
#2: Your Own Website. This is the next place people are likely to look for reviews (and Google will also be searching your site for them, which will boost your website's SEO). This means you have to have a website that is dynamic. That word means something specific in the web world?that is, that you can add and change information yourself, rather than having to use your webmaster. You need to be able to add photos, video, your blog (if you're doing one) and especially patient reviews and testimonials.
This requires you to solicit those reviews from your patients, and then post them yourself. Or, much more simply, you could use a digital communication application like Patient Activator, that has as one of its features automatic patient surveys. This application will email patients 3 days after their visit and ask them to respond to a short survey, and encourage them to write a review of the practice. It is then posted to a microsite of your practice (more SEO for you), and you can also use the reviews you like on your own website, and also pop them onto your Facebook fan page.
#3. Yelp. The usage of this business review site varies widely city by city, but more and more people are posting reviews about everything, including dentists. About 70% of U.S. dentists have at least one review, I?ve been told. You want to invite your patients to do this, ideally while in the office. The best way is to get a few tablet computers for them to use, as I suggested in a previous blog. One key point: Yelp gives preference to reviews that are written by frequent reviewers on their site. This means that if a patient doesn?t normally review on Yelp, the review might not appear, or will not float to the top. Yelp does not list your reviews chronologically, but by a combination of rating and some more mysterious elements.
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This blog post was re-posted with permission from 1-800-DENTIST.
Fred Joyal is the Co-Founder of 1-800-DENTIST, and author of the book Everything Is Marketing: the Ultimate Strategy for Dental Practice Growth. He has worked in the dental industry for 26 years, and has helped thousands of practices grow with new patients and with marketing guidance. He speaks all over the country on dental marketing, social media, and practice management.