You're seeing them on magazine ads, posters, business windows, and even billboards (which seems a little dangerous, to have people holding their phones up and trying to capture the QR code while they're driving.)
If you read my previous post about the explosion of smart phones, and how more Internet searches will be done on phones than on computers within the next couple of years, you may realize that the easier a business makes it for people to go to their website on the phone, the more likely they will get a person's attention and business. Now, I don't necessarily believe that you will experience a massive flow of new patients based on these codes. But I do believe that they have value, if of course you have a good website.
The main reason I like them, and this is a theme I will repeat often, is that it gives your practice "technological cachet." By that I mean people will see you as a modern practice, using the latest digital communication tools. We live in a world where people expect new technology all the time. They wait in line the day the iPad 2 comes out, even though they already have an iPad, and the only difference in the new one really is a camera, which they already have in their iPhone. People don't get a new phone because they lost their old one, now they get a new one every year or two because the features have improved. This new-tech expectation will transfer to your practice, and if they don't see new technology, like CEREC or digital radiography, or see you engaging in digital communication like with texting and email, (or QR codes), then they assume you are not a modern practice, and move on to one that is.
So how do you get QR codes, and how do you use them? Simple. And free...
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This blog post was re-posted with permission from 1-800-DENTIST.
Fred Joyal is the Co-Founder of 1-800-DENTIST, and author of the book Everything Is Marketing: the Ultimate Strategy for Dental Practice Growth. He has worked in the dental industry for 26 years, and has helped thousands of practices grow with new patients and with marketing guidance. He speaks all over the country on dental marketing, social media, and practice management.