To accomplish this, the pair is using the Chomper Chums app, which will provide a reward for kids who brush, floss, and rinse properly. To keep kids entertained while using the app, digital coins are administered for performing proper oral care. These coins can then be used to buy food for the animals in the game. The food choices they make for their animals affect its overall health, teaching children to make better food decisions to improve overall health.
What?s another incentive? You can actually win free tickets to visit the Philadelphia Zoo by reaching certain digital coin milestones?this can be done by brushing, flossing and rinsing 2 times a day for 6 weeks.
"Today, cavities have become one of the most common diseases of childhood," James Bramson, D.D.S., chief dental officer at United Concordia said. "They're now 5 times as common as asthma and seven times as common as hay fever in children, according to the Centers for Disease Control and Prevention. We see this partnership as a way to educate children about the important role the mouth can play in total body health for themselves and the Zoo's animals."
The Philadelphia Zoo is doing its part by providing a scavenger hunt that correlates to the app, providing different signs throughout the zoo that offers information on the animals' diet and dental care, and then participating in a Q&A at KidZooU about what they learned. Everyone who participates is entered into a grand-prize drawing that featuring a behind-the-scenes experience with one of the Zoo's animal.
"We are excited to align ourselves with United Concordia," Amy Shearer, chief marketing officer at the Philadelphia Zoo said. "The 'Chomper Chum Champions' program gives us another opportunity to educate our young visitors about wildlife in a way that is relative to what they are learning in their everyday lives and via the 'Chomper Chums' app. The scavenger hunt is an excellent tool to further establish the human/animal connection that is at the heart of every Zoo visit."