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What a Fun Way to Market Your Practice!

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?Some patients? mouths are already wide open on entering the practice.?

And isn?t that all a dentist really wants?

In a recent Austrian Times interview, Dr. Marie-Catherine Klarkowski revealed the secret to increasing her patient base by nearly 33%?a traditional Oktoberfest dress, or dirndl. Klarkowski ordered 10 dresses for herself and mostly female staff after witnessing firsthand the power they can hold over the male population.

Relax & Smile

What started as a way to distract patients has turned into a boon for the practice in more ways than one. One of Dr Klarkowski's employees, Larisa Hrustic, said: "I much prefer working in a dirndl, I enjoy looking good at work and it's a lot more fun since we had the new outfits."

All I want to know is, how long before we can get this in the USA?

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