You should also be aware that if someone reviews you on Yelp, they can have it automatically posted to their Facebook wall for all their friends to see.
Why should you care? First, because 60-70% of dentists already have at least one review on Yelp. And even if you don't have a review, you could very easily get one tomorrow. Nothing Yelp does notifies you of this. (By the way, your practice is already listed there.) But you should really care because more people are reading online reviews all the time, and are coming to expect them. Many people don't act until they can read a review, and if they can't find a review about a business, they will move on to one that does have them.
How many people, you ask? According to a Nielsen report, for those people who are active users of social media, more than 65% will use social media, including Yelp, to seek reviews from their peers on products and services. And more than 50% of them also actively post positive or negative reviews. Those are huge percentages, considering the fact that more than 70% of baby boomers now have at least 1 social media account! (Gen X and Y are of course even higher.)
So what should your plan be?
- You need to claim your business on Yelp in order to be able to comment or reply to reviews, and you can put a lot more information about your practice, like hours, services, photos, and video. Do that here: biz.yelp.com. Like, today.
- Solicit Yelp reviews from your patients. This blog tells you a great trick for getting them.
- Monitor your reputation online. Make this someone?s job in the office. And always comment on reviews.
To view the full version of this blog, please click here.
This blog post was re-posted with permission from 1-800-DENTIST.
Fred Joyal is the Co-Founder of 1-800-DENTIST, and author of the book Everything Is Marketing: the Ultimate Strategy for Dental Practice Growth. He has worked in the dental industry for 26 years, and has helped thousands of practices grow with new patients and with marketing guidance. He speaks all over the country on dental marketing, social media, and practice management.