Listerine Smart Rinse

Fun and Functionality in a SMART RINSE Parents who count on LISTERINE products for their own oral health now have a product they can trust to help their children achieve a healthier smile.

Parents confess that kids can be full of excuses, especially when it comes to good oral care. According to a recent survey of parents with children ages 6 to 12 conducted by StrategyOne and Harris Interactive, excuses range from the unique and creative, “The sink is out of water” and “My wrist hurts,” to the most commonly used, “I forgot” and “I’m too tired.” Kids say they do not see the immediate benefits of oral care, according to some parents polled.

With parents’ frustrations in mind, the makers of LISTERINE introduce LISTERINE SMART RINSE anticavity fluoride rinse, a mouthrinse designed to provide a special visual cue offering kids instant proof of their oral care efforts. LISTERINE SMART RINSE is designed to protect teeth against cavities and clean the mouth beyond brushing alone. It works like a magnet to attract what brushing may leave behind and tints the particles—leaving proof in the sink of a cleaner mouth for parents and kids to see.
LISTERINE SMART RINSE is recommended for twice daily use for children 6-years and older and is available in 2 flavors, MINT SHIELD and BERRY SHIELD. —Julie Cullen