Natural Clean & Gentle Care

Tom’s of Maine announces a patent-pending breakthrough formula in its new Natural Clean & Gentle Care and Natural Sensitive Care toothpastes. Tom’s of Maine’s new Clean & Gentle Care has added xylitol (from birch trees or corn), gentle glycerin, and organic aloe for a soothing brushing experience while the delicious, natural flavor oils leave your mouth feeling clean and fresh.

Clean & Gentle toothpastes are sodium lauryl sulfate (SLS)-free as the foaming properties of glycyrrhizin replace the need for SLS (which may, for some people, occasionally be irritating) or an SLS alternative. Tom’s of Maine’s Sensitive Care toothpaste uses clinically proven potassium nitrate, a naturally occurring mineral, to reduce sensitivity in teeth.