Each October, thousands of kids have one thing on their mind - Halloween candy! For dentists, the Halloween season is all about helping patients avoid potentially sticky situations.
October is National Orthodontic Health Month sponsored by the American Association of Orthodontists, so it’s the perfect time to teach kids and adults about oral health and show how you can help patients achieve beautiful, healthy smiles.
It’s not too late to start a candy buy-back program at your dental practice. Reward youngsters for their trick-or-treating efforts by purchasing their candy and make matching donations to your favorite charity.
Here’s how you can start a candy buy-back program at your practice:
- - Sponsor your own buy-back or team up with other dentists in your community.
- Decide who can participate.
- Set the date, time, and location to weigh surrendered candy.
- Decide how much you will pay each for each pound of candy surrendered.
- Some dentists make a donation to a charity which matches the amount of money paid to patients for the surrendered candy.
- Decide the disposition of the collected candy. Consider donating to Operation Gratitude, a charity that sends care packages to troops serving our country overseas.
- Spread the word with press releases, posters, eblasts, letters, and social media postings.
- Prior to the event, send a media alert to newspapers and television stations.
- The day of the event, take photos of the event and submit them to your local newspaper(s) and TV stations.
- Send a post-event press release to local media to announce how many pounds of candy were collected, and, if appropriate, how much money was donated to the local charity and the disposition of collected candy.
Check out the AAO’s website for more details on how you can help patients reap benefits from their trick-or-treating efforts while avoiding the tricks that treats can play on braces and other orthodontic appliances.