New Patient Finder
Dental practices rely on professional marketing services for search engine optimization (SEO) strategies to improve their presence on the internet
We’ve all heard the clichés about change. Change is inevitable. Change is good. Change is constant. That’s especially true in the world of dentistry, where technology is moving faster than ever before. From lasers to 3D printing to cloud-based software, innovative technologies are transforming the way dentists diagnose and treat patients. But technology is also impacting the way patients seek dental care—how they search for and choose a dentist—compelling dental practices to reevaluate their marketing strategies.
“In the past several years, my practice marketing strategy has changed dramatically, having to adapt to the changing needs of patients searching for the services my practice provides,” Dr. Eugene Antenucci told Dental Product Shopper. Since the majority of his new patients are drawn to his practice via online searches, Dr. Antenucci partners with a reliable website provider and SEO marketing services company, VivioSites, to ensure his practice will appear on the first page of any search query.
“VivioSites has been my website provider for many years now and has been instrumental in keeping a steady flow of new patients to my practice on a regular basis,” Dr. Antenucci said. “I can put my confidence in them to effectively keep up with constantly changing search algorithms and a crowded field of practices all competing for new patients.”
Because of its ability to help dentists attract new patients in an increasingly competitive marketplace, VivioSites’ SEO Program earned a Best Product rating in a 2016 product evaluation. More recently, we checked in with customers to find out how VivioSites has kept up with the changing algorithms of search engines to ensure that their practices are found easily online.
Keeping Up with Google
If a dental practice does not show up on the first page of a search query, it’s missing out on 94% of the patients in the market. Since Google, Bing, and Yahoo! change their algorithms frequently, it’s vital to stay on top of software updates, and refresh and optimize website content accordingly. Since most dentists prefer to focus their time on patient care, and not marketing or web optimization, many practices turn to experts like VivioSites to develop an SEO plan.
VivioSites’ advanced SEO program implements tried-and-true strategies to get dentists from the depths of search engine rankings to the first page of an internet search in a timely manner, said Alyssa Noonan, Director of Operations for VivioSites. Google changes its algorithms continually and has increasingly given preference to websites with fresh content that answers a search query. VivioSites stays ahead of the curve by adapting to the constant changes for the benefit of its customers. “We’ve changed to a ‘content first’ approach, focusing on adding new and unique content for our SEO customers,” Noonan explained.
Apparently, the approach is working. “VivioSites has helped to place and keep my site on the first page of Google searches on a consistent basis,” Dr. Antenucci said. Dr. Raj Bhandari shared a similar sentiment during the evaluation. “We have increased our patient base and have increased our exposure to anyone looking for dental services.”
SEO is an ever-changing process that evolves almost daily. VivioSites develops a unique plan for each practice that incorporates on-page and off-page optimizations, dynamic keyword strategies, and a fresh pipeline of unique content. The VivioSites team updates information such as title tags, meta descriptions, and keyword mapping to increase the chances of ranking highly in a search.
“I have been very happy with VivioSites as my website designer and marketer,” shared Dr. Thomas Landers. Not only does VivioSites help develop new content for his website, but they make sure that prospective patients using search engines find his practice. “We consistently appear near the top of web searches,” Dr. Landers said.
During the initial evaluation, most of the practitioners said they noticed an improvement in search engine rankings after signing on with VivioSites. Dr. Louis Scibelli reported, “It improved my rankings on all the major search engine websites. I think we are more visible now.” Noonan pointed to a recent example of the dramatic turnaround that can happen when a dentist uses VivioSites. Before taking on the SEO program in 2018, a practice in Waxahachie, TX, saw 305 site visitors per month, a number that has since risen to approximately 3,000 per month—an 884% increase in traffic.
Dedicated SEO Specialist
VivioSites delivers live customer service and treats customers with individualized care and friendly assistance. A dedicated SEO specialist provides full reporting to each dental practice with a detailed monthly report. “VivioSites’ customer service is excellent, with immediate responses every time to my questions and requests,” shared Dr. Antenucci.
"We consistently appear near the top of web searches."
-Thomas Landers, DDS
After partnering with VivioSites, Dr. Antenucci saw an influx of patients who were knocking on his door after visiting his website. When he asked patients why they chose his practice, they invariably indicated that his website was very appealing. “Any marketing program is a conglomeration of many avenues, but VivioSites has been, and will continue to be, the foundation for my web presence,” Dr. Antenucci concluded.
•Search engine optimization is a necessary marketing strategy
•VivioSites’ SEO program will improve a practice’s web presence and increase search engine rankings
•Experts at VivioSites help dental practices attract new patients
•Excellent live customer service and monthly reports
PRODUCT EVALUATION SNAPSHOT
CRITERIA BASED ON AVERAGE SCORE (OUT OF 5)
Section A AVERAGE : 4.2
Section B AVERAGE : 4.4
Final Score :
ADDITIONAL PRODUCT RESOURCES
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