Now, you can have a pretty good idea of a car?s price before you ever set foot on the lot. This means that when you purchase a car, you know whether you got a good deal. It?s not necessarily a matter of having the absolute best deal possible, but rather, feeling that you haven?t been completely taken in. When the deal is over, you know you paid a fair price. Do you think your patients feel that way when they visit you? I recently spoke with a dentist who had offered a deal to new patients on Groupon, and when all was said and done, felt that he had given away the proverbial farm. So, as some dentists are learning, sometimes a deal can be too good.
How about when you buy dental products? What resources do you use to know if you?re getting a fair deal on something?
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This blog was re-posted with permission from 3M ESPE Dental Insights.
Keith Haig, Director of Marketing and Professional Relations for 3M ESPE, is the voice of 3M ESPE Dental Insights, a new blog in which he examines trends and news in the dental industry, as well as shares the opinions he has developed from his unique perspective.