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Tooth Fairy?s Reward Goes Up, Survey Shows

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Tooth Fairy StatsAccording to Colgate, Visa conducted its annual survey that found American children received an average of $3.70 per lost tooth in 2013, an increase of 23% from the $3 per tooth collected in 2012 and 42% over the $2.60 in 2011. The survey found that, based on $3.70 per tooth, a child would net $74 for a full set of 20 baby teeth.

Below are some of the findings from the survey:

  • The Tooth Fairy was particularly generous to kids in the Northeast, leaving an average of $4.10 per tooth. Kids in the West and South trailed with an average of $3.70 and $3.60 respectively. Midwestern children found the least under their pillows with an average of $3.30 per tooth.
  • 10% of kids will find more than $5 per tooth under their pillow?more than three times as many as in 2011.
  • 36% of respondents reported that the Tooth Fairy left a dollar or less.
  • On the opposite end of the spectrum, 6% said that the Tooth Fairy left $20 or more, including 2% who reported that an extremely generous Tooth Fairy left $50.
  • Nationwide, the Tooth Fairy left the most in households with young parents. The 18 to 24 age group reported that she left an average of almost $5 per tooth.
  • The Tooth Fairy will be visiting close to 90% of U.S. households with children?up from 84% last year.

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