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Differentiating Your Practice—Give the Gift of Relaxation

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If you are not the only dental office in town, how do you separate yourself from the pack? Maybe you already know how to make your practice stand out from the other dentists that potential patients can choose from. But, if you’d like to hear some fresh ideas, check out the “50 Minute Dental MBA” webinar with Jim Poole, MBA, and David Little, DDS, on “on demand”. One of the topics that will be covered in this free webinar is how engaging with your community will resonate with future and present patients.

Most dentists find it difficult to do marketing. Many may feel guilty because they don’t like the idea that they’re always selling something. If you’re talking someone into a smile makeover or a tooth extraction, or surgery to place an implant, that’s basically selling a service. You are probably pretty good at it—not to mention the techniques required to fulfill the promises you’re making. But maybe it still doesn’t feel right to be promoting yourself. There are marketing experts and agencies you can hire, but there are also things you can do while interacting with your patients and neighbors that can have a big impact on your image in the community.

One way to engage with your community is a campaign that NuCalm suggests to its clients: start a program like designating every other Saturday to be “First Responder Day” at your office. Contact the local firehouse, police station, or ambulance company and let them know that EMTs, or firemen, or police officers can come into your office for a free NuCalm treatment as a way of thanking them for what they do. You can tell them, “I know you’re stressed. I know you don’t want to ask for help. But all you do is help and put your life on the line every single day for your community. Now I want to give something back. I’ve got a system here that is going to help you sleep, help you manage stress, help with PTSD, and I’m opening up my practice once a month so you can come in and just chill.”

This is a great way to showcase your facility and your team. It can be quiet, one at a time; or it can have an open house kind of atmosphere. You can let word-of-mouth spread the news, or you can call a news station, or post pictures of the participants on FaceBook and Instagram. Even if no new business comes from this, you’re going to feel the satisfaction of having given back to the community. When was the last time someone came into your practice just for some relaxation?

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