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National Children’s Dental Health Month

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February is National Children’s Dental Health Month. The American Dental Association encourages dentists and hygienists to discuss the importance of a lifetime of good oral health with their child and caregiver patients.

We know that tooth decay is the most common chronic disease facing children in the United States, with more than 40% experiencing caries by the time they enter kindergarten.1 We also know that it is one of the most preventable of childhood diseases.

The slogan for this year’s ADA awareness campaign is “Choose Tap Water for a Sparkling Smile.” Considering the fact that it is the biggest source of and easiest way to access fluoride for those with treated water, it sounds like it should be simple enough. The ADA also recommends fluoride toothpaste to prevent tooth decay because it strengthens enamel, even if it has already been weakened by decay.

New ACT Kids Toothpaste was developed especially for children—it is available in Bubble Gum and Fruit Punch. When used as directed, it not only helps prevent cavities, it strengthens and protects developing teeth. In a home-use test, 8 in 10 moms believed ACT Kids Toothpaste would motivate their child to brush their teeth.

You can sample the new ACT flavors at booth #4808 at the Chicago Mid-Winter Meeting (February 23-February 25). You can download NCDHM posters and marketing materials for a range of age groups, in English and Spanish, here. And you can get coupons for ACT Kids Toothpaste to give you patients here.


1. Accessed 2-16-2017.

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