The concept of Dental Product Shopper is based on direct feedback from oral health professionals. In 2007, we asked 10,000 dentists and hygienists a simple question: How do you decide which products to incorporate into your practices? Two influencers rated consistently in the top 4: peer recommendations and product reviews.
Based on this input, the staff at Integrated Media Solutions developed a protocol to have your peers evaluate and review products within their practices. This process provides readers with practical information about new products they might want to bring into their practices.
Unlike other publications that review products for the profession, we are not being paid by manufacturers to evaluate their products, nor do we pay the dental professionals who perform the evaluations.
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This is how the evaluation process works:
- Each product is sent to 12 to 15 evaluators based on their declared areas of interest.
- The evaluators use the product for at least 4 weeks, focusing on short-term criteria specific to that product.
- At the end of the 4 weeks, each evaluator completes an evaluation form. (The form is compiled by the editorial staff and the editorial advisory board, in conjunction with the manufacturer. The manufacturer's input helps to ensure the questions are relevant to the product, but is limited to prevent influencing the outcome of the evaluation.)
- The final score for each product is determined by dentists' or hygienists' evaluation of each specific criteria they are given, as well as their overall satisfaction with the product. After the score is determined, each product is given a distinction based on its final score.
Meet Our Editorial Team
Joe CaputoArt Director
- Phone 800.252.4197
- Email Jcaputo@dentalproductshopper.com
Sara GrilloManaging Editor
- Phone 800.252.4197 Ext 213
- Email firstname.lastname@example.org
Hayley BruningAssociate Editor
- Phone 800.252.4197 Ext 222
- Email email@example.com
Gina ColacchioCopy Editor
- Phone 800.252.4197 Ext 227
- Email firstname.lastname@example.org
Tim HodgesArt Director
- Phone 800.252.4197 Ext 228
- Email email@example.com