About Us

The concept of Dental Product Shopper is based on direct feedback from oral health professionals. In 2007, we asked 10,000 dentists and hygienists a simple question: How do you decide which products to incorporate into your practices? Two influencers rated consistently in the top 4 peer recommendations and product reviews.

Based on this input, the staff at Integrated Media Solutions developed a protocol to have your peers evaluate and review products within their practices. This process provides readers with practical information about new products they might want to bring into their practices.

Unlike other publications that review products for the profession, we are not being paid by manufacturers to evaluate their products, nor do we pay the dental professionals who perform the evaluations.



A score of


or Higher



A score of

3.6 to 4.2


A score of



This is how the evaluation process works:

  • Each product is sent to 12 to 15 evaluators based on their declared areas of interest.
  • The evaluators use the product for at least 4 weeks, focusing on short-term criteria specific to that product.
  • At the end of the 4 weeks, each evaluator completes an evaluation form. (The form is compiled by the editorial staff and the editorial advisory board, in conjunction with the manufacturer. The manufacturer's input helps to ensure the questions are relevant to the product, but is limited to prevent influencing the outcome of the evaluation.)
  • The final score for each product is determined by dentists' or hygienists' evaluation of each specific criteria they are given, as well as their overall satisfaction with the product. After the score is determined, each product is given a distinction based on its final score.

Meet Our Editorial Team

Brian Donahue

Director of Content

Jason Schwartz

New Products Editor
Julie Schmitt

Julie Schmitt

Product Evaluations Editor

Joe Caputo

Art Director

Mike Hubert

Creative Director
Sara Grilo

Sara Grillo

Managing Editor
Hayley Bruning

Hayley Bruning

Associate Editor
Gina Colacchio

Gina Colacchio

Copy Editor
Tim Hodges

Tim Hodges

Art Director

Meet Our Editorial Advisory Board