Website Development

Content Feed

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  • Allison Walker
  • 01/18/2017

  Looking Ahead

  Digital Workflow Systems: XLDent The New Year is always a good time to analyze what worked last year and what needs work this year to make all aspects of your practice ring true, from its footprint to addressing staff concerns to the looks on your patients’ faces as they enter the building and leave after treatment. Balancing the highest...

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  • Julie Cullen
  • 12/12/2016

  Why Your Dental Practice Needs to Be Active Online Right Now

  An online marketing campaign can have a huge impact on the number of patients that discover your practice and make an appointment. At the same time, it’s an effective way (and potentially the only way) for an independent practice to level the field against the corporate/franchise dental offices that continue to pop up. As a dentist, you need to...

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  • Julie Cullen
  • 12/10/2016

  Reach New Patients Online and Off

  It’s true, just about everything is online now. We search for all kinds of services there, including dentists. We want to see a well-designed website and we want it to be easy to use, even on our phones. We also go to the web to find reviews of the dentists in our area to make sure we find one someone who provides the kind of care we’re looking...

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  • Julie Cullen
  • 11/10/2016

  Make Dental Promotions a Regular Part of Your Marketing

  Promoting your dental practice can be something of a balancing act. You need to participate in activities that grow the business, attract new patients, and build loyalty, but you also need to be able to do this without draining the entire marketing budget. Promotions, when they’re done right, can be a great way to increase and sustain brand...

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  • Julie Cullen
  • 08/22/2016

  Patient Education—Point Your Patients in the Right Direction

  We all do it. Admit it, you dentists do it, too. Whether it’s you, a member of your family, a friend, or even a pet, when you’re given health-related information that you’re not familiar with, you start Googling. You click on the first two or three hits that pop up and before you know it, you’ve fallen down a rabbit hole of mixed results—some...

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  • Andy Eliason
  • 07/20/2016

  Are “Goodie Bags” Still an Effective Marketing Tool?

  Promotional items, like traditional goodie bags, are a regular part of many dental practices and can be an effective way to build loyalty and encourage patients to return. However, in an attempt to avoid the costs and time involved with creating these bags, many offices have either stopped the tradition all together or have opted for lower...

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