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  • Samantha Negraval

    If you ask your patients if they want whiter teeth, you’ll probably hear a resounding, “Yes!” But if you ask them if they’re willing to get their teeth whitened under your supervision, as opposed to using an over-the-counter product, they’re likely going to have questions about the process before they commit. You might actually find that these...

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  • Marie

    You already know that teeth whitening can help your patients look and feel better. You also know it can increase your bottom line. But do you know whether offering teeth whitening products and services could be an even bigger revenue generator for your practice? Kulzer, which makes the Venus White teeth whitening system, has some recommendations...

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  • Julie Cullen

    As you’re well aware, patient education is critical no matter what procedure or treatment you’re proposing. Without it, you may end up with treatment refusal, nonadherence of treatment recommendations, or incorrect product usage. The team at KöR Whitening understands this, so they created a web page specifically for patients, chock full of...

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  • Julie Cullen

    Has it really been 10 years since KöR Whitening was launched? I remember when we in the dental media first started hearing about KöR—and its founder and whitening science expert Dr. Rod Kurthy—in press events and at dental meetings. It seemed to me then, and it still does today, that by understanding the science behind the importance of...

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  • Allison Walker

    The days are getting shorter, and so are the weeks until we’re celebrating the holidays with friends, family, and colleagues. Many people start to think about whitening their teeth this time of year, before all those photo ops get here, too. Whether it’s an in-office or a take-home system, whitening is one of the simplest and most profitable...

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  • Julie Cullen

    So, I didn’t know this, but heat lamps were the first source of light used to accelerate the chemical reaction that leads to whiter teeth. And the result? Overheating the dental pulp to the point that some patients required endodontic therapy. Ouch! Thus began the race to discover just the right kind of light to get teeth white as quickly as...

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