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Three Cheers for Two Charitable Efforts

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Patients are more likely to smile when they have healthy teeth, but they’re also pretty likely to smile when they find out their dental dollars are going back to communities in need.
Dental product company Kulzer is committed to both quality products and giving back. Its corporate values include honesty, reliability and responsible handling of financial resources, and it is living those values through two noteworthy charitable efforts. Both projects, which involve their Venus White teeth whitening products, align with national recognition opportunities happening this month.
October is Breast Cancer Awareness Month, and Kulzer donates a percentage of each sale of the Venus White teeth whitening line to the Breast Cancer Research Fund. The Venus White portfolio includes a complete line of whitening solutions, maintenance tools and oral care products. Kulzer makes in-office and at-home whitening products, so patients can choose when and how to whiten their smile.
If your practice offers Venus White, make sure patients eligible for teeth whitening are also aware that choosing a white smile also supports breast cancer research. If you’ve been considering carrying Venus White, this may be ideal timing to start doing so.
Kulzer also works with the American Academy of Cosmetic Dentistry’s Give Back a Smile (GBAS) program. The proceeds from whitening treatments benefit domestic violence victims who have suffered dental injuries from assault by a spouse, family member or former intimate partner. October is also Domestic Violence Awareness Month, so this is another opportunity to talk to patients about how brightening their smile can literally help brighten the smiles of others too.
There is no cost for a practice to participate in the GBAS program, and offices are recognized for how much they contribute. The current yearlong program is in effect through April 1, 2018.
Your patients are sure to be excited for an opportunity to help others right from the dental chair—as well as the opportunity to have a whiter, brighter smile, both courtesy of Kulzer.

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