5 Ways to Market Your Practice with Reveal
Take a multi-pronged approach to inform current and potential patients about the reliable treatment and patient-centered care you provide.
Marketing your dental services to the community requires a constant synergy between offering evidence-based reliable treatment options and providing individualized, patient-centered care. But you can’t stop there. You need to spread the word. The best approach is multipronged—the web, social media, videos, written materials, and word of mouth. Let’s use Henry Schein Orthodontics’ Reveal Clear Aligners to illustrate.
The Foundation
Marketing your practice begins by investing in safe and reliable treatment. Whether it’s same-day dentistry, in-office whitening, or clear aligners, you want to partner with companies that have created products backed by science and research, with the patient in mind.
Henry Schein Orthodontics developed Reveal Clear Aligners using its proprietary ClearWear material to ensure clarity and precise force levels for patient comfort and speed of treatment. The aligner’s precise fit and optimized coverage at the gingival margin help increase treatment outcome predictability, prevent slippage, and reduce the number of required attachments. In addition, Reveal can be used with most intraoral scanners as well as various .stl and case management workflows, making practice integration simple.
Get Social
Most of your patients spend a great deal of time on the internet and engaging with social media. What better way to market all of the services you provide, including clear aligner treatment, than by joining them online? Henry Schein supports its customers in their marketing efforts by providing them with access to images, videos, logos, and patient education that you can share on your practice website and social media channels.
Stream It
The waiting room is an excellent location for capturing your patients’ attention and providing them with detailed information about the treatments you offer. When you partner with Henry Schein, you’ll have access to patient videos you can play in your waiting room and operatories that explain the benefits of Reveal Clear Aligner treatment and include testimonials from real patients.
Put It in Writing
Believe it or not, some patients do prefer to receive information the old-fashioned way—written materials. To ensure you meet individual patient preferences when it comes to learning about treatment options, find opportunities to provide brochures and other hardcopy resources. Henry Schein understands that you’ll need this type of marketing collateral, so they’ve developed brochures, posters, and other promotional materials about Reveal’s benefits that you can place directly in your patients’ hands.
Let Your Patients Do the Talking
There’s still no better way to market your practice than word of mouth. The services you provide, your clinical expertise, your team’s attention to detail, and a patientcentered culture all combine to prompt patients to talk about your practice. To ensure patients post positive online reviews and spread the good word about the care they receive, invest in reliable treatment options, such as Reveal Clear Aligners, that provide consistently excellent outcomes.
