A Reason to Smile for Patient and Practice
With Reveal Clear Aligners, dental practices can meet the surging demand for esthetic treatment with a clear, comfortable, and predictable treatment
When new patients are calling to make appointments because a friend or family member told them about a great experience with the practice, you know you’re doing something right. Many times, such positive accounts stem from patient-pleasing services such as clear aligner treatment—assuming the patient finds it comfortable, convenient, and effective in achieving the smile they wanted. Many dentists have found that Reveal Clear Aligners from Henry Schein Orthodontics can provide the ideal patient experience, ultimately becoming a self-driven marketing tool for the practice.
“It’s given people an extra incentive to come over to my practice,” said Shivani Patel, DMD, who has a general practice in Columbia, SC. After years of referring patients to orthodontists—even for minor tooth movements such as anterior spacing—she began offering Reveal, choosing that clear aligner because of its simple workflow, the aligners’ superior clarity, and because of her trust in Henry Schein. Her patients, she found, were delighted.
Such success stories speak to product quality, but they’re also important considering the rising demand for clear aligners services and the potential impact on both patient satisfaction and practice revenue. Driven by the surging demand for esthetic treatment and the general view of clear aligners as a less-invasive alternative to conventional braces, clear aligners are a booming business. According to Fortune Business Insights, the global clear aligners market is projected to grow from $2.85 billion in 2021 to $10.04 billion in 2028.
“There’s a tremendous demand out there for straightening teeth, but many of my patients didn’t want to go to the orthodontist when I referred them."
- Paul Sandvick, DDS
Factoring into these projections are the digital advancements that allow dental practices a more streamlined treatment for providing clear aligners. For example, while dental teams can use traditional PVS impressions for Reveal clear aligners, those with an intraoral scanner can follow a smoother workflow by uploading digital impressions to Reveal’s web-based, case-submission portal—an opensource platform that accepts STL digital impressions from all leading intraoral scanners.
Advances in technology, along with widespread training and education opportunities, have made clear aligners— once strictly the domain of the orthodontist—far more accessible for the general practitioner. And considering the booming market and ease of adoption, clear aligners represent an opportunity for dental practices to open a new revenue stream. The ROI potential is amplified by the minimal chair time required for clear aligner treatment, because while periodic office visits are needed to monitor each case, the patient can advance to each subsequent aligner stage at home without the direct involvement of the dentist.
An Easy Workflow 
At his general practice in Glendale, WI, Dr. Paul Sandvick would often see patients who were unhappy with aspects of their smile, such as crooked teeth, and after exploring options for clear aligner providers, decided to offer Reveal. “There’s a tremendous demand out there for straightening teeth, but many of my patients didn’t want to go to the orthodontist when I referred them,” he said.
Dr. Sandvick follows a simple workflow for his aligner patients. He uses his 3Shape TRIOS scanner to take digital impressions and submits his case to the Reveal portal. Then, a custom treatment plan is designed for his approval, and the aligners are manufactured based on those specifications. “They do a wonderful job. The online portal is easy to follow, and their communication is great," he said. "Patients have been very happy with the results.”
Patient Satisfaction
While dentists appreciate the workflow and the fact that Reveal aligners use fewer attachments due to the trays’ intimate fit to the tooth, patients are quick to favor two other aspects—clarity and comfort. Clearer than other aligners, Reveal trays are guaranteed not to discolor, cloud, or yellow over time, and the aligners’ silky smooth edges provide maximum patient comfort.
“The trays fit perfectly,” said Dr. Fady Wadie, describing the first Reveal case at Champagne Smiles, Marlboro, NJ. The case involves a 13-year-old male with significant spacing on the upper anteriors, and rotation and crowding on the lower. After progressing through five trays, the patient’s teeth have moved exactly as intended. “It’s been a positive experience for the patient,” Dr. Wadie said. “The trays are comfortable and smooth. And they’ve stayed clear throughout.”
The Sky’s the Limit
Those who are ready to leverage the trend and introduce clear aligners in their practice will find that Reveal offers significant savings compared to the leading brand. Their patients will receive a premier aligner that is the result of decades of experience from a trusted global leader in dental care.
After trying other aligner providers before implementing Reveal, Dr. Nichole Miller, Coralville, IA, said she would recommend the service to other dentists. Reveal, she found, is a predictable and comfortable way to correct anterior crowding without brackets and wires.
“Case submission for Reveal is a simple, user-friendly process,” she said. “The communication from the lab is timely, and patients enjoy seeing the visual model of their before-and-after smile. The trays are very clear and comfortable, and stay that way throughout wear. The final results have been excellent.”
