Creating an ‘Immersive Experience’

Last summer, Dr. Sara Mahmood needed to find high-quality cabinets for her new office in Arlington, TX, and she needed to do it quickly. She already had Midmark Elevance dental chairs in one of her offices—patients loved the heated massage feature—so when her Henry Schein rep suggested ordering cabinets from Midmark as well, she decided to go for it. And because she was under such a time crunch, she bought the cabinets sight unseen.

The cabinets have been an "amazing" addition to her practice, she said, which is why she didn't hesitate to turn to Midmark again when she was ready to outfit another new location. With this practice—the sixth brush365 location in the Dallas-Fort Worth area—she had time to map out exactly how she wanted the office to look and feel. So, when she found out she could visit the Midmark Experience Center in Versailles, OH, for a tour and design session, she jumped at the opportunity.

During her visit, Dr. Mahmood sat down with design experts to talk about her new office and had the chance to get hands-on with Midmark’s top-of-the-line equipment and cabinetry. She also learned best practices and how to design her office for maximized efficiency.

“It wasn’t a one-hour lunch meeting with my rep, where I hoped I was making the right decisions for my practice,” she said. “It was an immersive experience that helped me really understand what would work best.”

It’s All in the Details

Dr. Mahmood’s visit to the Midmark Experience Center was seamless. The hospitality team handled everything, from reserving flights to booking rooms at a boutique hotel in Versailles. The little details they added during the visit were “exceptional,” she noted, with plenty of personal touches, such as the practice’s logo and a Dallas Cowboys flag waiting for them in their suite when they arrived on site.

“Those types of details are impressive,” Dr. Mahmood said, “because they require a higher level of consideration. Every part of the experience was taken into account.”

The facility itself was impressive, too.

“You walk into the Midmark Experience Center, and it feels like you’re in some sort of European, very modern, very advanced facility,” she said. “And the people were incredibly friendly.”

The Design Process

The Midmark team used the office specs and Dr. Mahmood's preferences to create a 3D practice design—giving her the opportunity to see exactly how everything would look once in place. Through what she described as a "highly curated process," she saw all the different cabinet configurations and what size worked best in the space, what the sterilization area would look like, and how the lab would flow. Everything came to life in the 3D designs, including color schemes and handle designs.

Dr. Mahmood remains impressed with Midmark and plans to order custom cabinets for her treatment rooms, dental lab, and sterilization area, along with Midmark delivery units and chairs for her operatories.

“Midmark is a giant in the industry for a reason; any company that’s been around for over 100 years is probably doing something right,” Dr. Mahmood said. “They care about the functionality and  quality of the work they do, and I could sense that from every touchpoint at the Midmark facility.”

The Partner You Need

Partnering with a company like Midmark is crucial during a practice design, Dr. Mahmood said. The knowledgeable team has done this day in and day out for years, and have the expertise to design offices that operate at a high level. The team offers stellar support, and personalizes your visit to the Midmark Experience Center to ensure you make the best design choices for your practice.

“Our visit to the Midmark Experience Center was really a great way to feel like we were preparing properly and adequately for our new office in Garland, TX,” Dr. Mahmood said. “The team made sure we were taken care of, and that we continue to feel supported every step of the way.”