Deliver Straighter Smiles with Confidence
Bridging the gap between quality and value, Motto Clear Aligners allow Aspen Dental providers to treat more patients quickly, affordably, and confidently
Clear aligners. Your patients want them, and you want to offer them. But the road to straighter smiles can be lined with confusion and compromise. For example, many patients assume that clear aligner therapy requires a choice between cost, quality, and convenience.
“There are some exceptional brand-name aligners on the market, but because they’re distributed through thousands of providers, there can be inconsistencies in price, hours of operation, and experience,” said Sarah Sharfstein, VP of Category Development & Strategy, Aspen Dental.
“On the other hand, patients who opt for a more affordable option often have to compromise on the experience. With Motto, patients can get great value, have a doctor with them every step of the way, and leverage technology to make treatment convenient."
Launched in 2021 and now available at over 1,000 Aspen Dental offices nationwide, Motto Clear Aligners bridge the gap between doctor-driven care and value. A doctor-guided, tech-driven aligner solution, Motto allows dentists to easily evaluate the complexity of a patient’s malocclusion and quickly begin treatment—in fact, patients can walk in, get scanned, and start treatment the same day. “We know that today’s patients are used to instant gratification, and Aspen Dental is uniquely positioned via on-site digital labs and technology to deliver that promise,” said Sharfstein.
Built-In Training & Support
An Aspen Dental practice owner in Philadelphia, Dr. Taylor Sutton says that becoming an Aspen provider has jump-started his cl
ear aligner journey and allowed him to quickly grow comfortable and competent with the treatment modality—despite having little exposure to clear aligners while in dental school. “Early on, when I was starting to treat patients with Motto, I decided to treat my own teeth with the aligners,” he said. “That way, I could really understand the experience as both a provider and a patient.”
Adding to Dr. Sutton’s understanding is an end-to-end learning journey dedicated to clear aligner therapy, including several Motto courses that provide hands-on training and role-playing in a controlled environment. “One of the benefits of being a dentist at Aspen is that we have a whole support system for every treatment modality, including Motto. We have access to a team of doctors and clinical staff who are readily available by email, text, or phone call—for example, if I need to troubleshoot a more challenging case or brainstorm on how to optimize the final result, I have an experienced doctor there to help me."
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“ One of the benefits of being a dentist at Aspen is that we have a whole support system for every treatment modality.” -Taylor Sutton, DMD, MBSVOL. |
Most Aspen Dental offices employ a mentor doctor working alongside a younger associate, which is the case in Dr. Sutton’s practice. “I have a new associate doctor who is really excited to start learning Motto, and the best way to learn is to watch someone in action who is a little more experienced,” he said.
Put Your Best Face Forward
No longer forced to wait weeks for their aligners to come in, patients can choose from 3 affordable Motto treatment plans and get peace of mind from MottoAssured, a guarantee that if they don’t love everything about their new smile, their Aspen provider will work with them to make adjustments and ensure they love their final result—without incurring additional costs.
“We’ve had patients anywhere from their early 20s to their mid-60s do treatment with Motto, and there is no group that is more successful than the other,” said Dr. Sutton. While he’s seen incredible results across the entire age spectrum, he shared that treating older patients with Motto has been particularly rewarding. “When they have this change that’s not only for their health, but a significant cosmetic improvement, it really redefines their image and self-esteem. I’ve seen a few of these older patients look and feel more rejuvenated, younger, and just more energetic with their smile. I’d say these are the cases that have touched me the most," he added.
A Motto That Sticks
Some company mottos are just for show, but others are ingrained in the very people who work there—day in and day out.
“Our motto at Aspen Dental is delivering quality care with a doctor in an affordable, convenient manner,” said Sharfstein. But the concept of owning one’s motto extends well beyond the brand. “We want consumers to think about their own motto, too. For example, what’s their self-improvement story, and how are they going to exude self-confidence?
"Motto embodies the idea of becoming the best version of yourself and putting your best face forward. It’s being smarter about straightening your teeth by not overpaying and not doing it without a dentist.
”A third-generation dentist who aspires to be a multi-practice owner, Dr. Sutton is looking forward to continued clear aligner success. "Many patients don't understand that clear aligners are more than just a cosmetic modality," he noted. "After educating them on how Motto can impact their long-term oral health, patients have really jumped on board. We've had a ton of interest in treatment and really great success with it so far."
