Denterprise International: Doing Business on a High Level
Offering a reliable and affordable product portfolio to dentists and distributors worldwide
Since 1989, Denterprise has been pioneering digital imaging solutions to meet the needs of dental professionals worldwide. The company’s relationships with direct manufacturing in France, Italy, China, Japan, and South Korea have allowed it to become an exclusive original equipment manufacturer in North America under the FDA’s medical device establishment. Each year, Denterprise builds a product catalog of innovative imaging devices that are sold through a network of resellers, including Video Dental Concepts, Benco, Shofu, Blue Sky Bio, and smaller distributors within the industry.
All FDA–registered products are based on years of research and development—with over 350 trade shows attended worldwide—with a focus on some of the best-rated intraoral sensors, x-ray generators, intraoral cameras, and newer, emerging smart technologies such as intraoral scanners, digital shade-matching devices, 3D printers, CAD software, and milling units, all offered at a fraction of the cost charged by mainstream supply houses.
The company’s website states: “We constantly stay focused on the needs of the dental industry,” which involves working closely with dental manufacturers worldwide and participation in groups like the ADA Standards Committees on Dental Products and Dental Informatics, as well as the Dental Trade Association (DTA).
Decades of Innovation
Denterprise Founder and CEO Claude Berthoin is a longtime innovator who has helped bring affordable digital imaging solutions to the dental profession. Perhaps best known in dentistry as the pioneer of intraoral cameras as early as 1989 (and later dental sensors in 1991), today Berthoin leads corporate business development. Over the years, he has successfully developed the company through smart product innovation as well as strategic partnerships.
Berthoin also currently oversees 2 subsidiaries, Video Dental Concepts and 510KFDA.com. He takes a unifi ed approach to finding the best ways to introduce and distribute emerging technologies specifically for dental practices in the United States and around the world.
He’s long been a champion of emerging tech startups, helping to incubate companies throughout Europe and Asia, regions where Denterprise’s expanding market reach is continuously evolving and innovating.
“We are more efficient as we perform product launches only after thorough ‘vetting,’ which includes product validation and selection internally, regulatory clearance, and CR evaluations.”
— Claude Berthoin, Denterprise Founder and CEO
For the past 32 years, Denterprise, which is based in Ormond Beach, FL, has continued to seek innovative solutions through its
next-generation imaging tools. Today, the company’s product catalog is primarily focused on impression scanners, shade analyzers, dental sensors, portable x-ray generators, 2D and 3D CBCT, and imaging software.
“QuickScan IOS is a brilliant entry-level scanner. While the savings on time and materials alone make it a no-brainer, it also offers an easy learning curve and a system that will grow with you in the future.”
—Isaac Tawil, DDS, MS
Affordable Technology
Another major focus of the company is delivering products that are frequently at lower price points than its competitors. In an interview, Berthoin explained, “One thing we excel at as a smaller manufacturer is launching products with better value than our competitors. Take the MobileX, for example. It is an outstanding handheld x-ray generator with more friendly design and better features than its main competitor. However, it actually costs 40% less than the competition.”
Berthoin attributes the company’s competitive pricing to a few key factors: The company buys all its components directly from manufacturers, and research and development, product selection, regulatory processes, product launches, and marketing are all handled internally. The result is a manufacturing cost that is a fraction of its competitors’.
Early on, Berthoin created an online presence for Video Dental Concepts, which continues to fl ourish as the retail subsidiary expands into new markets and geographic regions. He says that price points and smart technology drive the videodental.com business online.
The Online Advantage
According to Berthoin, Video Dental charges prices based on true value and not on what other manufacturers and dealers need to earn, typically 35 to 40% margins. To reduce prices, the company uses the internet extensively. Because the web is their primary sales channel, it has become an efficient tool for the company’s sales staff.
Berthoin describes it as a “real and viable alternative” to what he considers the costly conventional method of selling. For example, an online presence allows for remote sales presentations, remote installation, and focused training sessions, as well as service, support, and warranties.
“Nowadays, doctors can find all the information they need on the internet,” said Berthoin. “They can get demoed on the Internet, and even have their product installed via the Internet.”
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