Henry Schein One: Ensure Your Practice Makes a Great First Impression
When it comes to building a strong online presence and positive reputation for your practice, the experts at Officite and Demandforce have you covered
First impressions are often everything. 
This especially holds true when it comes to new patients finding your dental practice online. According to recent research, over 80% of people begin their search for local businesses, including healthcare providers, on the internet. This means that your practice website will likely be the first interaction prospective patients have with your business. If they encounter a website that is slow loading, difficult to navigate, outdated, or simply unattractive, it can amount to a negative first impression of your practice.
Arguably, a worse scenario occurs if patients can’t find your practice website in a Google search at all—a problem that reportedly plagues more than 33% of dentists. The same can be said if the first thing they see is a host of unfavorable reviews. Virtually every experience a patient has with your practice online becomes a deciding factor in the growth and success of your business
Officite to the Rescue
From website design, search engine optimization (SEO), and social media to directory listings, patient reviews, and more—your web presence comprises many interconnected pieces. These, in turn, determine how people perceive your practice and whether they choose to entrust you with their dental care. But, given the complexities of maintaining all these disparate parts, how do practices avoid these pitfalls and present the best first impression possible? Thankfully, experts like Officite can help.
For over 17 years, Officite, a division of Henry Schein One, has helped over 8,000 dental practices attract new patients. In addition to creating mobile- and SEO-friendly websites, this DPS Best Product provides expertise that extends to digital marketing—for example, analyzing the latest trends to provide dental practices and their patients a modern online experience. With Officite, you can be sure that you’ll not only deliver a great first impression but turn prospects into loyal patients.
Personalized Website Design for Every Practice
No two practices are alike. Your treatment offerings, office theme, and dental team are what set you apart from the competition. As a result, this must be mirrored on your website.“
A website should be designed so that visitors get a clear message of who you are as a dentist and what your practice stands for, and Officite is an expert at portraying this message,” shared Officite customer Dr. Mitchell Pasenkoff. While many other services offer “cookie-cutter” website templates, Officite has the experience and capability to communicate your brand to patients via customizable website design.
Every Officite-designed website includes vital information like maps, directions, office hours, and detailed educational content so patients can easily find what they need and get in touch quickly. Officite also allows you to prominently display the things that make your practice unique and enticing to prospective patients, such as photos of your waiting room and operatories, dental team members, and technology. Plus, making changes to your site is effortless—Officite includes an intuitive site editor that lets you make updates on the fly, or you can pass content onto their skilled, on-demand team who will implement changes at no extra cost.
“A website should be designed so that visitors get a clear message of who you are as a dentist and what your practice stands for, and Offi cite is an expert at portraying this message.”
- Mitchell Paskenoff, DMD; Norfolk, MA
Dr. Charles Rubin, who has worked with Offi cite for the past 12 years, explained, “We can easily update the website ourselves with a user-friendly editing feature, which has been especially useful during the COVID-19 pandemic. Officite’s customer service is excellent and has been extremely helpful and prompt during this difficult and stressful time.”
Be an Attention-Grabber
The advantages of working with Officite extend well beyond gaining a website that satisfies patients. Dr. Mariano Polack, DDS, a prosthodontist at Dental Design in Gainesville, VA, first turned to Offi cite for his web design needs more than a decade ago. Over time, his relationship with the team evolved into a full-fledged marketing partnership. “We have relied on Offi cite for probably over a decade for our website design and hosting,” he said. “But in the last 2 years, we have also contracted with them to handle our SEO and social media activities."
As a Google partner with expertise in both SEO and pay-per-click advertising, Officite can keep the practice ranked highly. Additionally, guaranteed fast load times and mobile-ready designs ensure that the practice remains competitive based on Google’s latest ranking standards.
Officite also offers social media and review management, allowing the practice to expand its reach and better connect with patients as well as take total control of its reputation online. And, with helpful tools like call tracking and detailed web analytics, Officite provides unparalleled insight into site performance and patient engagement, letting the practice hone its approach and maximize success going forward.
For more information visit www.henryscheinone.com/officite
