When you only get one chance to make a good first impression, choose a dental marketing expert to create a user-friendly, mobile-optimized website design that easily brings new patients in the door
Did you know that more than half of Google searches are carried out on mobile devices? This staggering statistic emphasizes the growing necessity for a mobile-optimized website design. It's a fact confirmed by Melyssa Horton, who is the general manager of VivioSites, a full-service dental marketing company.
“Mirroring your desktop website with the same look and feel as your mobile design is important,” she said. “You’ll need the same ease and accessibility in both. If not, patients may spend less time looking for the answers they need while on their phones."
But when patient care is your top priority, it can be difficult to dedicate time and attention to your practice’s website design and maintenance. “Leaving it to professionals allows your focus to stay on providing the best care possible," Horton assured.
Personalized Websites and Content
Marketing experts such as those at VivioSites or RAMP Results Dental Marketing design high-quality, customized, mobile-friendly dental practice websites, while also creating original content integrated with search engine optimization (SEO). These expertly crafted website designs ensure that all the information patients need is organized in one place.
“It's important to think about what patients want to know,” Horton said. “When they're searching for a dental office to visit, there are several things to consider. For example, is their insurance accepted? And if not, are there payment plans available?"
She explained a few other elements that should be quickly and easily visible on a well-designed dental practice website, including your practice’s hyperlinked phone number, an online scheduling tool, and photos of doctors and staff members to provide a comforting and personal touch.
“There are times that patients are ready to book the moment they click into your website,” Horton remarked. “Pairing your faces with the practice balances out any potential anxiety over a dental visit.”
Boosting Searchability
When it comes to finding your practice website through a Google search, Horton highlights the importance of SEO guidance and expertise, which begins with keywords developed for each website.
“No one knows your practice like you, so custom content that includes those predetermined keywords throughout your website is key to standing out in the eyes of search engines and patients,” she concluded. “VivioSites gives dentists the peace of mind to focus on their practice knowing that their online presence is in capable hands."
