How Lighthouse 360 Changed My Practice
Patient communication services keep practices busy, productive
Richard Rosenblatt, DDS
After receiving his DDS degree from the University of Medicine and Dentistry of NJ Dental School in 1997, Dr Rosenblatt did a 1-year General Practice Residency program at St. Joseph's Medical Center in Reading, PA. He moved to the Chicago area in 1998 and began practicing in downtown Chicago before purchasing Forest North Dental in suburban Lake Forest, IL in 2007. A CEREC trainer and lecturer, Dr. Rosenblatt created the Northern Illinois CEREC study club, one of the largest CAD/CAM study clubs in the USA. He is faculty on the cerecdoctors.com website and at the Scottsdale Center for Dentistry as well as speaker for Dental Learning.
Find out why Dr. Richard Rosenblatt believes that Lighthouse 360:
A few years ago, I realized I had to do something to help automate my recall and fill the holes in my hygiene schedule. I needed to free up my front desk person and keep my schedule full in the down economy. I started using Lighthouse 360 in January of 2011; it ended up doing that and more! We initially chose Lighthouse 360 because no contract was required. I had just purchased my practice and did not want to be locked into a 3-year monthly payment. We have now been with Lighthouse 360 for a few years and it has exceeded our expectations in so many ways.
While Lighthouse 360 offers a wide range of valuable practice management and patient communication services, there are several that have had the greatest impact on my practice. AutoConfirm, the text and email appointment reminders, has helped with last minute cancellations. Patients say they love being reminded on their mobile devices.
Another fantastic component is the daily email listing patients that are 6 weeks past due. When I get this email, I immediately forward it to my receptionist and she calls the patients to let them know that they are past due and ask if they'd like to schedule an appointment. This alone has been the biggest factor in filling holes in the hygiene schedule.
The automatic 18-month reactivation letter has also been tremendously valuable. It gives me contact information for all patients who are 18-months overdue, and I have 2 weeks to decide if I want to send this reactivation letter; then Lighthouse 360 automatically does it for me. If the patient has moved or is not planning on returning, I cancel the letter. The letter is customized for our practice and outlines new procedures and updates since the patient's last visit. It's been very effective at bringing many people back into the practice.
One Lighthouse 360 service that I could not live without is automated sending of recall post cards. They are high-end, glossy cards and have been very effective at getting patients to call and make appointments with no effort or extra time spent.
Above and Beyond
During an extended power outage, we could not get into our computer system to call patients for rescheduling. So I logged into the Lighthouse website for secure and private access to my schedule along with patient information. I was able to get in touch with every patient and reschedule them using the information provided to me from Lighthouse. Total day saver there!
Lighthouse support has been phenomenal. They are always there to answer questions and are very knowledgeable. We've done a few custom email campaigns or occasionally want to modify things, and Lighthouse tech support is right there to help and get things moving. Because Lighthouse 360 was developed exclusively for dental practices, they are tuned to the specific needs of our profession. I consider Lighthouse 360 a must-have for any practice. It is the easiest way to keep your hygiene schedule full and not let anyone fall through the cracks. It helps our practice make sure we keep the most up-to-date information on our patients and lets you get in touch with your patient base. They have great metrics to help you track things like new patients and where they are coming from. The ROI is just phenomenal.