Lighthouse 360 - A Refreshed Look for Patient Reviews
Lighthouse’s latest marketing solution helps practices grow by sharing more positive reviews from current patients—encouraging new patients to choose them for dental care
Dental practices and businesses everywhere are moving their marketing strategies online. The importance of online reviews, in particular, has grown substantially. Studies show that online reviews are one of the leading factors that determine how a practice ranks in search engine results.
And after the COVID-19 pandemic unfolded last year, potential patients are turning to the web for reviews now more than ever. Practices new to acquiring reviews, however, may need assistance gathering their first few positive testimonials. That's where Lighthouse 360's new Patient Reviews feature comes into play.
Patients Write Your Reputation
The first step to getting more reviews is connecting with patients in ways that enhance their overall experience with the practice. Along with reaching out via Lighthouse features such as Two-Way Texting and Appointment Reminders, staff members can simply ask patients if they’d be willing to write a review after their appointment—especially if they have already expressed that they are satisfied with their care. Lighthouse also provides an email marketing solution to segment patient lists by age. Customizing the emails you send out per age group can more effectively influence individual patients to connect online. With 80% of people between the ages of 18 and 34 writing reviews, this is an especially important demographic to encourage.
More Data, Better Results
Along with the option to post reviews on general-consumer sites such as Google, Yelp, and Facebook, Lighthouse's refreshed Patient Reviews feature posts to additional healthcare-related directories, including WebMD, Zocdoc, and Healthgrades. Additionally, Patient Reviews offers practices more granular details regarding the type of feedback they are receiving from patient testimonials, as well as the ability to reply to specific comments. Analyzing this information can help practices boost their online reputation, market additional services, and continue to keep their chairs filled.
GET CONNECTED POST-COVID
Lighthouse 360 offers a variety of tools to help dental teams navigate a lingering COVID-conscious environment, including virtual waiting room protocols and Patient FastTrack, an automated patient registration process. Learn more at www.lh360.com.
