Need Patients? ‘Ramp’ Up Your Marketing

In a field that goes heavy on innovative techniques, cutting-edge equipment, and clinical skills, it's equally essential to make sure dental chairs are filled every day, because there can be no dentistry without patients. However, attracting, increasing, and maintaining a loyal patient base can be a challenge, and that’s where RAMP steps in.

A full-service dental marketing company that specializes in building and growing dental practices, RAMP can help maintain a loyal patient base so clinicians can focus on treating patients. Whether a practice has existed for decades or just a few months, the need for effective marketing strategies is critical for growth.

“Established offices sometimes get comfortable with their marketing, but the playing fi eld is constantly changing with the rise of AI and evolving search algorithms," shared Patrick McDonald, Head of Strategic Growth at RAMP Results. "Those who get complacent can quickly be left behind."

Make It Easy for Patients to Find You

The challenges are no less critical for new practices. For example, McDonald believes it’s a common mistake for many newly minted practices to think it’s enough to simply get the word out.

“Potential patients care most about saving time and money, and generic branding campaigns are expensive with little immediate return,” McDonald said. “New practices should jump in with a targeted marketing approach and strong new patient incentives.”

So, where to begin? McDonald recommends first setting up a Google Business Profile, and then listing all services offered, along with the practice city, so your practice ranks higher in local search results.

“Also, avoid the ‘we can do everything’ approach and instead make your practice known for something specific,” McDonald suggested. “Combine that with an irresistible new patient offer and precise marketing efforts, and you’ll stand out. Build a high-converting landing page, run targeted Google ads to drive traffic, and set up proper tracking.”