Offer an Aligner That Differentiates Your Practice
Reveal Clear Aligners represent a patient pleaser with a simplified workflow for the dental team
Clear aligners are big business. Research shows the global clear aligner market is expected to reach $6 billion by 2027, and that North America is the largest market for these systems.
With patient demand for clear aligners reaching new heights—and with multiple clear aligner options being advertised directly to patients—how do you ensure clear aligner treatment benefits your patients and also your practice?
According to David Ostreicher, DDS, MS, MPH, who’s been offering clear aligner treatment in his Levittown, NY, orthodontic practice for over 20 years, “You have to have a reputation for being very good at aligners and you have to tell your community so they know.” Building that reputation requires research and education, including system specific training and talking to others who use those systems.
You want to be knowledgeable about what tooth movements are possible with clear aligners. Making promises to patients that you can’t keep might harm your reputation, but setting realistic expectations and understanding which patients will benefit most from clear aligners will help you succeed. Your reputation will grow when patients share their experiences and when you can point to successful cases.
Dr. Ostreicher also believes that one of the ways he stands out is that he offers patients a choice of aligners. “I tell them what the differences are and how they work,” he explained. One of the choices he offers is Reveal Clear Aligners from Henry Schein Orthodontics. In fact, he uses Reveal more than any other system.
“If you’re going to have a cup of coffee or glass of wine, you can leave the aligner in. Some other aligners will become discolored. Reveal doesn’t stain.”
- David Ostreicher, DDS, MS, MPH
“When you put a Reveal Aligner and another company’s aligner in a patient’s hand, they see that Reveal is clear and the other aligner is slightly foggy,” Dr. Ostreicher shared. “Reveal is crystal clear. And that’s important.” Another difference that matters to patients is the fact that they can drink beverages without staining the Reveal Aligner. “If you’re going to have a cup of coffee or glass of wine, you can leave the aligner in,” Dr. Ostreicher explained. “Some other aligners will become discolored. Reveal doesn’t stain.”
From Class II to Class I
One of the greatest advantages of working with Henry Schein Orthodontics is to begin treatment with the Carriere Motion 3D Class II Correction Appliance, which serves to correct Class II malocclusion and can shorten the aligner treatment time that follows. The appliance makes it possible to correct situations with a great deal of overcrowding and overjet.
“By far, the most elegant, simple, and effective way to [correct Class II malocclusion] is with the Carriere Motion 3D appliance,” Dr. Ostreicher said. “You can go—and I’ve done it many times— from a full Class II to a solid Class I in 3 to 6 months, which would take two to three times longer if you used aligners alone and would require attachments and rubber bands.”
The appliance provides you and the patient with tangible results in a short timeframe. “You can see the teeth moving,” Dr. Ostreicher said. “When I put a patient in the appliance, I take side and buccal photos and show them where the tip of the upper cuspid is compared to the lower. When I see them again in a month, I take out the original photo and they can see that it’s moved.”
Dr. Ostreicher went on to explain that you’ll begin to see spaces in the anterior and between the cuspid and the lateral. “And then the next month, you see it even more. It sort of keeps rewarding the patient and you get better compliance," he said.
A Simplified Workflow
Reveal’s simplified workflow makes it easy for general dentists and orthodontists to integrate the treatment into their practices.
• The easy-to-use, cloud-based portal makes case submission simple.
• Experienced technicians facilitate fast and accurate case setups for your review.
• The online portal allows you to share treatment plans with patients and manage them from anywhere.
• The system’s open-source platform accepts STL digital impressions from all leading intraoral scanners. (PVS impressions also are accepted.)
• Flexible treatment options include Standard treatment of 21 to 30 sets, Lite packages of less than 20 sets, and Express packages of less than 10 sets.
Reveal uses an advanced manufacturing process with proprietary ClearWear material to provide an intimate fi t and high retention. This enables tooth-specific control, reducing the need for attachments in most cases. The aligners' smooth trays are trimmed at the gingival margin for maximum patient comfort.
Dr. Ostreicher teaches an online course that explains how Reveal Clear Aligners can increase your productivity and enhance efficiencies. The course includes hands-on exercises and
reviews everything from attach-less aligner case selection, diagnosis, documentation, and treatment to case submission, practice integration, and more.
Patient and Practice Success
Building your reputation with clear aligners requires you to know your stuff (which requires continuing education as well as direct connections with a few popular brands). It's important to choose systems that support dentists and their teams. “I like companies that have a great commitment to the doctor and doctor-patient relationship,” Dr. Ostreicher said. “Henry Schein always rates the highest in corporate ethics and morality, and I value that a great deal.”
