DDS Prefer Philips Zoom Whitening Solution
Salamon Rafailov, DDS, talks about how Philips Zoom:
• Allows him to provide the ideal whitening solutions to fit each patient’s needs
• Is a true brand partner that offers marketing support tailored to specific practice needs
Professional whitening treatments are the only way to make sure patients get the results they want, and are safer and more effective than over-the-counter products. Philips Zoom offers a variety of whitening treatments to meet unique patient needs. Each patient will get the best results for their particular smile with much less sensitivity under the supervision of a dental professional.
Since I have worked with Philips Zoom, my practice has seen positive growth, and one reason for this is that it opens the doors to return treatments, referrals, and additional cosmetic procedures. Having the initial whitening conversation with patients can be awkward, but dispensing a brand like Philips Zoom makes the conversation much easier because it is a brand patients know and trust. Patients have so many treatment options to choose from, so anything to help them become more comfortable with saying “yes” to whitening is a benefit to my practice.
And when they do say “yes,” Philips Zoom offers a variety of options so I can provide my patients with the ideal solution to fi t their needs. This really helps me increase patient satisfaction. Whether we choose in-offi ce light-activated whitening, takehome treatments, or a whitening varnish, I know my patients will see great results with little to no sensitivity, as patient reactions following Philips Zoom treatments are always stellar. Thus, patients leave the office with a new confidence and motivationto maintain healthy oral habits. This creates high potential for patients to return for more treatments and even make referrals, bringing in new patients.
In addition to word-of-mouth referrals, Philips also provides an outside-facing marketing tool that can help dental professionals use whitening treatments to bring success both to practice and patients with the Philips Zoom Success Guide. Whether a clinician is starting up a practice or is already well established, the Guide offers advice on how to approach the initial whitening conversation with patients, how to promote whitening throughout the year, and how to educate staff about marketing. The Success Guide even includes sample documents that can be displayed in the office.
There are so many reasons I would recommend Philips Zoom to other dental professionals. In addition to providing excellent products that offer great results, Philips Zoom is a true brand partner. It’s important to work with a whitening brand that truly cares about your practice and patients, and also understands what is important to dental professionals. Also, the fact that Philips Zoom offers marketing support tailored to your specific practice needs and offers several treatment options that will work for any patient’s unique needs means it is a really great fi t for my practice, and helps to grow my whitening business.
Joyce Bassett, DDS, believes that Philips Zoom:
•Is the quickest way to make profound change in the color of a patient's teeth
•Is integral to her practice as a treatment option for her patients
Clinically, we know the perfect smile is one that brings balance and proportion to a person’s face. The perfect “white” is often very individual and what a patient deems is white enough. Many of my patients present with beautiful but discolored teeth and are noncompliant wearing whitening trays at home. And yet they see amazing results via television, magazines, and clinical dental office photos that cause them frustration. Their refusal to wear trays means another solution is needed. With Philips ZOOM, I can offer a win-win resolution in a short period of time.
The Philips ZOOM WhiteSpeed lamp accelerates the whitening process, and 25% H2O2 has been proven to deliver 50% better results than other procedures without the lamp but with higher H2O2 percentages. The effects of one in-office Philips ZOOM WhiteSpeed procedure is equivalent to 14 days of continuous use of take-home trays, so whitening with this lamp is the quickest way to make a profound change in the color of a patient’s teeth. Best of all, the results are not dependent on patient compliance. Afterward, I consistently hear with gratitude, “This is the whitest my teeth have ever been!”
This procedure also helps patients decide if they are satisfied with their whitened teeth or if their smile transformation involves a more dramatic cosmetic change in tooth shape and length. This allows the patient to be an integral part of treatment planning and they “own” the esthetic solution.
Although only a miniscule number of patients report minor sensitivity, my patients take an analgesic (ibuprofen 400 mg) prior to my assistant applying the liquid dam and the 25% H2O2 gel. The Philips ZOOM lamp then whitens for three 15-minute cycles, and a fourth cycle is patient-optional. The liquid dam is removed and follow-up photos are taken. After treatment, we fill their at-home trays with our preferred desensitizing gel (Philips Relief ACP), which increases luster and remineralizes the teeth. To maintain their brighter smile, they are given Philips ZOOM NiteWhite or Day-White and continue at-home use as they prefer. The excitement generated from the final results is mind-blowing! We email pre- and post-whitening photos to the patients, and they share them with friends. My patients are thrilled. I would not be able to practice without Philips ZOOM as a treatment option for my patients!
