Reveal: A Clear Winner for Practice and Patient
Clear aligners from Henry Schein are reliable, easy to use, and designed for business growth
Offering clear aligner treatment in the practice can accomplish two game-changing objectives—satisfying patient demand for straighter teeth and adding a new stream of revenue. After all, more than 2 million people search for “clear aligners” or “invisible braces” online every month. Those searchers are potential patients, but many of them will wind up using the services of a direct-to-consumer aligner company instead of their dentist.
For many general dentists, that’s a missed opportunity. Why wouldn’t they offer patients a better, safer alternative that would not only satisfy current patients’ demands but attract new business to the practice?
There are some justifiable concerns: 1) The leading aligner brand is too expensive for many of their patients; 2) They’ll be on their own without quality support from the aligner company; and 3) The product quality will be poor and the outcomes substandard.
Fortunately, there is now an alternative that combines product quality with world-class support and practice marketing. Reveal clear aligners from Henry Schein are reliable, easy to implement, and designed for business growth. Appropriate for the majority of patients looking to straighten teeth, they also cost less than the leading aligner—with a price comparable to the direct-to-consumer brands.
A Time-Saving Service
Dr. Jarrett Newsome of Newsome Complete Health Dentistry in Columbia, SC, began offering Reveal earlier this year and has enjoyed a smooth onboarding experience after switching from another aligner brand. “I have been happy with Reveal,” he said. “The treatment planning and case submission seem to be going well, and the workflow has been nice.”
One thing that caught Dr. Newsome’s attention early on—in a good way— is the absence of attachments in most cases. The clear aligner’s intimate fit to the tooth provides more contact, producing high retention and virtually eliminating the need for the unsightly brackets. “I am happy with not having to do attachments. I think it’s a time-saver and patients like that better,” he said.
While Reveal is used for anterior correction of mild to moderate cases, Reveal Plus is available for more complex cases and can incorporate attachments.
An Easy Workflow
Reveal follows a simple case-submission workflow in which the dental team uploads an impression using any FDA-approved intraoral scanner or, if preferred, a traditional VPS impression can be submitted. From there, an intuitive case submission portal allows the Reveal team to create a treatment plan for review by the dentist. Once approved, the aligners are shipped to the dental office within 15 days.
The Patient Experience
For the patient, Reveal is comfortable with silky smooth edges, but it’s also clearer than other aligners, and guaranteed not to discolor, cloud, or yellow during treatment, according to Henry Schein. Further, since the aligners are thermoformed using a proprietary material, they don’t have the lines often seen in a 3D-printed tray.
Dr. Eric Veenstra, who began offering Reveal last year at his general practice in Midland Park, NJ, said other aligners he used before Reveal would have visible lines and would always stain and become yellow over time. “It just really looks invisible,” he said of Reveal. “The patients are really happy with the look and love that they stay so clean.”
Grow Your Business
A wide array of marketing support is available from Henry Schein One to help practices target current patients and attract new ones. Reveal users can access resources such as educational videos, website content, social media and blogs, email blasts, advertising, newsletters, brochures, and posters. As outlined in this short video, these demand-generating tools are critical in an age when 82% of patients choose their providers in an online search. Practices that take advantage of Henry Schein One technology and services can develop programs that better communicate with existing and prospective patients.
Case In Point: Creating Confidence
Dr. Veenstra shared these case images of a patient who had always been embarrassed about his crowded, overlapping teeth. “When we presented the option of Reveal clear aligner therapy, the patient was very excited and wanted to give it a try,” Dr. Veenstra said. “He was very compliant and, after a year of treatment time, couldn’t have been happier with the results.”
Watch this video to learn about the Reveal Clear Aligners manufacturing process, from start to finish:
