Louis Kaufman, DDS, FAGD, MBA
Why I Use... VivioSites
VivioSites helps dentists showcase their practice vision through professional website design, social media and SEO marketing, and fast communication
What should a new website design accomplish for your practice? VivioSites believes that SEO strategies, social media engagement, and a professional, mobile-friendly look and feel are not only attainable, but essential in today's competitive dental market. Here, Dr. Louis Kaufman credits the exceptional
team at VivioSites for helping him market and expand his technology-focused practice in Chicago, IL.
Looking back 2 decades ago, our practice website situation was unpredictable, especially when it came to customer service. Back then, nobody was talking much about website marketing, and it was difficult to work with "so-called" web providers. But so much has changed over the last 20 years as we realize that successfully marketing your practice requires a team of design experts that is not only easy to work with and familiar with the dental industry, but who can understand and communicate your practice vision.
As time went on, we craved a more modern feel for our practice website, ease of use for patients, and SEO optimization. VivioSites made all of this possible and added in mobile optimization— because if you don’t have a mobile-friendly website in today's world, your practice will be dead in the water.
The transition to working with VivioSites was seamless. Our social media pages are now in great shape, and the VivioSites team has new and engaging content to post nearly every day. They have been quick to respond to any questions or updates we need taken care of. We just added a new intraoral scanning system to the office, and VivioSites got the information on our website within a few hours. It's such a relief to have that kind of quick turnaround, not to mention consistency, with a company.
Accommodating Your Evolving Practice
Wendy Goldwater, business manager at Kaufman & Kaufman Smile Design Studio, shares her experience working with VivioSites to digitize patient forms and tackle new marketing initiatives:
Having a usable website is really the nucleus of any practice. About a year and a half ago, the VivioSites team was instrumental in putting our HIPAAcompliant paper forms online so patients no longer need to print anything out. Now, they just type in their information on the site, upload a copy of their insurance card and driver's license, and email the forms back to us. VivioSites had experience digitizing patient forms for other practices, so when the time came, they did an awesome job for us. More recently, the team created the marketing for our Rodan + Fields skincare products. The page they created on our website links directly to a shop where web visitors can order products, making the whole process really straightforward and easy.
I'm all about technology and how we can make things easier for the patient, but you need a good team behind you to execute that. With VivioSites, I know our website is working—and working well.
About the Doctor
Dr. Kaufman is a graduate of the University of Illinois at Chicago College of Dentistry. He possesses a diverse business background, including an MBA from DePaul in Computer Science and undergraduate degrees in marketing and economics. An administrator for Smile Source in the Chicago area, Dr. Kaufman serves on the advisory board of numerous dental manufacturers, consults on product development, and lectures globally on anxiety and stress reduction in the dental practice, Lumineers, and Snap-On Smile. He holds memberships in the ADA, Illinois State Dental Society, Chicago Dental Society, Academy of General Dentistry, and International College of Oral Implantologists.
