WHY I USE : Dentricity

DOMENIC D’AMICO, DMD

After graduating magma cum laude from Tufts University School of Dental Medicine in 1990, Dr. D’Amico started his own practice in Watertown, MA, the same town where he grew up. His interest in 3D and CAD/CAM technologies led to the implementation of CEREC into the practice in 2009, and 3D imaging and implant placement in 2013. Dr. D’Amico is an adjunct instructor in the Department of Comprehensive Care at his alma mater, where he lectures students on the topic of CAD/ CAM dentistry. He is a member of the ADA and Massachusetts Dental Society.

When it comes to owning and operating a successful practice, creating an online brand is key to staying competitive in an often-crowded dental market. Today's tech-savvy culture means we're using computers, tablets, and cellphones like never before—making the online marketing of dental services the most impactful way to reach potential new patients.

But all too often, the demands of practice ownership take precedence over creating a website that builds your brand and draws new patients in. That's why choosing to partner with an expert not only in custom website design, but in the dental industry itself, is a no-brainer.

Mirroring the Practice Online
About 15 years ago I learned about Dentricity's affordable website design services and explained my vision of how I wanted to brand my practice and the key things I was looking for in a website. I have a very technology-driven practice where same-day crowns and 3D-guided implant placement are the norm, so I needed to echo that image online. Dentricity created a beautiful, mobile-friendly, and easy-to-use website that mirrors my practice brand perfectly.

We are constantly evolving to keep up with new dental technology and trends, so I’ve updated and made countless changes to my practice website over the years to refl ect that. Literally everything on the site is customizable. I can even upload new images and text myself, with peace of mind that if anything needs tweaking, Dentricity can jump in and help. And no matter how many changes I make, I know that my practice website will remain professional-looking and esthetic.

Customer Care Is Key
I have been very pleased working with Dentricity over the years, and their exceptional, customeroriented team has guided me in the absolute right direction to grow my practice. The customer service representative who I typically work with is always extremely honest and helpful and never tries to sell me products I don’t need. Along with the rest of the Dentricity team, he fully understands the image that I’m trying to convey to potential patients, and how important it is for my website to mirror that image.

Any dentist who is interested in growing their practice needs to have a solid web presence that not only showcases their practice offerings and location, but also turns visitors into new patients, and ultimately, profi t.