POTENTIAL PATIENTS ARE EXPECTING MOBILE-FRIENDLY WEBSITES - DON’T LET YOUR PRACTICE LAG BEHIND
What visitors see when they land on your practice website will determine the next step they take. Will they look around your page to learn more? Or will they go back to the search results? Having a mobile-enabled site is the key to capturing the large percentage of potential patients who search on their smartphones.
Our website, designed by VivioSites, allows our patients to navigate on their smartphones with easy access to the data that is critical for patient conversion. All of the necessary information a patient would need is on our first page. One-touch dial, directions, and appointment requests are conveniently located at the top of the screen to entice patients to take action. Patients can access all of the website features—patient education, office news, testimonials, smile gallery, custom pages, and more—through large navigation buttons.
If they want to explore further, they can, but if they don’t like your home page, they will leave it. A home page that grabs that viewer with important content is key to conversion.
Further, it is more important than ever to have a mobile-optimized website due to Google’s mobile-first policy. As part of its efforts to make the web more smartphone-friendly, Google is making the mobile version of a website the starting point for their index and the baseline for how they determine their rankings. Since I’d much rather be at the top of a search, I’m glad VivioSites made my website mobile-friendly.
VivioSites is great for customer service, and the staff is accessible and responsive. If I want to add or change something, I email them and they take care of it right away. Some dentists like to make changes themselves, which you can do using VivioSites’ site-editor. They also provide monthly reporting with all the details about your site traffic.
In today’s market, dental practices need to work with a company that ensures search-engine optimization, a parallel mobile-friendly site, and a design that encourages visitors to stay and become patients.
In this video, Dr. Kaminer explains why he uses VivioSites for social media management and advanced search-engine optimization services
