Zoom Delivered
A solution to the challenges that your practice faces when it comes to offering a whitening system to patients
More patients are asking for esthetic procedures this year. The most prevalent request? Whitening. At Dr. Lauren Steddum’s
practice in Cary, NC, the demand for whiter teeth has increased significantly.
“Our patients express a desire for whiter teeth about 80% of the time,” Dr. Steddum shared. “A handful of new hygiene patients each day will ask me about whitening options.”
Although more patients are concerned about the appearance of their teeth, some are hesitant because of previous unsatisfactory experiences with over-the-counter whitening systems. Philips Zoom delivered may offer the answer.
Pros and Cons of Whitening Systems
Several disadvantages associated with the usual take-home whitening process include the time required to make trays and the upfront investment to purchase the kits. That’s where Philips Zoom delivered comes in.
Clinicians only need to scan or take an impression and upload the scan or mail in the impression. Then, the lab partner makes and ships the patient's custom trays directly to their home.
“Philips Zoom delivered is easy for both the provider and the patient,” said Dr. Steddum, who scans new patients with her iTero
Element scanner when she meets them, and keeps yearly updated scans of her patients on file.
"From this digital scan, I can order quality, custommade whitening trays that are delivered directly to the patient with a turnaround time of less than 2 weeks," she explained.
This process creates pure profit for the practice, which receives revenue before the payment is due. In addition, the product doesn't take up valuable in-office storage space because it's shipped directly to the patient.
The process also increases efficiency. Practices can allocate staff time to other profitable tasks, thanks to Philips Zoom delivered's 15- to 20-minute workflow.
“It takes 2 minutes to send a scan and net $200; no second appointment required,” explained Dr. Steddum. “We’ve never had any complaints about the Philips Zoom delivered system."
