In the early days of cosmetic dentistry, when the practice was new and specialists were few, there existed a very consistent dynamic between patient and practitioner. Patient input was virtually unheard of and treatment planning was left squarely in the hands of a trusted health care provider. With the advent of the internet and a breadth of information at the patient’s disposal—along with a growing pedigree of cosmetic experts—earning the trust and loyalty of your patients doesn’t come quite as easily. Case acceptance, patient retention and truly fulfilling your patient’s dental desires requires a more nuanced approach.
Gone are the days of the traditional doctor-patient dynamic—in its place is the concept of co-diagnosis. Co-diagnosis describes the process of exploring, understanding and developing treatment options in tandem with your patient. Instead of simply examining a patient and then presenting a series of options, co-diagnosis requires more extensive discourse. By obtaining deeper knowledge of their needs, wants and concerns, you can yield a more satisfying outcome for both you and your patients.
Co-diagnosis begins with getting to know your patient. This goes beyond merely poring over their medical records and requires honest and effective communication. Seek to establish a level of comfort through personal connection and delve into their reasons for pursuing treatment through conversation. This can also work to determine their esthetic and financial goals.
Another component of co-diagnosis requires breaking down barriers for patients in order to eliminate some of the “mystique” of cosmetic dentistry. Once you have a firm grasp of their personal circumstances and oral condition, imaging technology can help you better illustrate your findings and how they compare to a normal or ideal case. Visuals also allow you to present treatment options in an understandable fashion. At this stage, it’s important to avoid using overly technical language that may prove obtuse and confusing. Instead, use words and analogies that convey what you’re presenting in clear terms.
Ultimately, co-diagnosis relies on a patient attaining a solid understanding of their own condition and the benefits and risks of accepting or declining treatment. Choosing a given course of action should be a joint effort and the end product is a treatment plan that is designed in part by both parties. As AACD Accreditation Candidate Cappy Sinclair, DDS explains, “if you find your patients don’t know why they are doing the dentistry you recommend, implementing the process of co-diagnosis will help the patients self-diagnose and build value in their health and smile almost instantaneously.” By working with your patient to achieve a co-diagnosis, you can increase case acceptance, forge trust and provide them with the best and healthiest smile possible.
To learn more about co-diagnosis and how it can help your dental practice, access the complete course “Building Value Through a Patient Experience” in the AACD Virtual Campus. Become an AACD member today at https://www.aacd.com/join.