Hi, everyone! Hope you had a good weekend and, if you celebrate, a good Easter and Passover. I know we’re all getting back into the swing of things, so I just wanted to update you that coffee is now clear, so it won’t stain your teeth.
That’s all. Have a good day.
….Wait, WHAT!? (At least that was my reaction.)
Your read it correctly. Clear coffee, CLR CFF, is now available online and in select locations in the UK. Drink it cold or use it to infuse cocktails. Either way, you won’t know it’s coffee just by the look of it.
So why would someone want a cup of clear coffee? As it turns out (and why I’m writing about it here), teeth were the inspiration! The company’s founders, two Slovakian brothers, loved their coffee, but struggled with teeth stains, they told the London Evening Standard. Although the brothers won’t reveal their process, they said CLR CFF’s production method doesn’t use any chemicals, and the final product doesn’t contain any preservatives or artificial flavors.
Now I’m waiting for a CEO to fill a water cooler with it….I’m thinking of when Bill Gaines, the publisher of Mad magazine filled an office water cooler with wine. Ah, but I digress.
If you wish, check out the company’s website to learn more. It costs about $7.50 for 2 bottles and $17.50 for a pack of 5. That’s not too far off from Starbucks prices. It sure makes you wonder about the future of coffee.
Whatever you drink today, I hope it makes you think clearly, even if it’s not actually clear. Cheers!
PHOTO: instagram.com/clrcff/