Products and Partnerships: ecobee's Green Initiative
It’s not easy being green—or at least it’s not always affordable.
EcoBee aims to protect and preserve the environment by using recycled materials in both products and packaging. This manufacturer believes being green should not come at a higher cost, and dentists and hygienists who use green productions should be rewarded for their conservation efforts.
As someone who hoards cans and bottles until I find a recycling bin, I was particularly interested to learn more about EcoBee’s BeeGreener Campaign. I caught up with Alen Kwong, a spokesman for the brand, to find out more about the products and the company’s green partnerships.
Q: When did EcoBee start and what was the vision for the company?
A: EcoBee started in 2008. Our vision was to create a diverse and affordable product line of green dental products that exceeded the expectations of dental professionals while reducing our carbon footprint.
Q: What are the “greenest” features of the BeeSure product line and how is the manufacturing greener?
A: We use up to 100% post-consumer fiber packaging, depending on the product. For our plastic disposables, we use up to 50% recycled plastic, and then our BeeSure Naturals face masks have up to 60% cellulose components inside the materials. In terms of the actual manufacturing process, we minimize waste and use chlorine-free latex to manufacture our gloves. Our products are made with fewer chemicals and therefore generate less chemical waste.
Q: What is the BeeGreener campaign?
A: The BeeGreener campaign is our pledge to reduce our environmental impact. Along with our innovative manufacturing processes, our goal is to also protect and preserve the world’s natural resources. The campaign was created to build awareness about greener disposables products and the positive impact they have in dental offices. We invite all dental offices to join our campaign to show their patients they support green initiatives and the use of green products in their practice.
Q: What is the 25¢ For Nature Program?
A: This program is the cornerstone initiative of the BeeGreener campaign. For every case of BeeSure products purchased, we contribute 25 cents to environmental organizations. We’re currently working with two groups: American Forests and The Nature Conservancy.
Q: Can you tell me more about those partnerships?
A: In 2011, we formed our first partnership with American Forests, the oldest national nonprofit conservation organization in the country. Since the start of our partnership, we estimate by the end of this year, our total contribution will result in the replanting of more than 50,000 trees. These trees help to repair local habitats and restore areas damaged by natural disasters.
The Nature Conservancy is another charity we support with our 25¢ For Nature Program. We started that partnership this year, and the funds will go toward their projects, one of which focuses on restoring coral reefs in the tropics.
Q: Regarding the products, what kind of feedback has EcoBee received from the field?
A: The responses from the dental community have been overwhelmingly positive. Because practitioners have to use disposable products on a daily basis, they love the “greener” bonuses that they see coming from our products. At tradeshows, current practitioners and even dental students see the contribution our brand has for the environment while still providing the best dental care.
Q: Looking ahead, do you have any new EcoBee products that you’ll be introducing?
A: Yes! For our BeeSure Naturals Face Masks, a forest green color will be joining our cloud white, glacier blue, and canyon red options. We will also be adding a new green-colored nitrile glove to our BeeSure Naturals Series in the near future. We also have recently introduced our brand-new BeeSure Comfy HVE Tips with a soft cushioned edge to reduce the risk of lacerating the oral tissue.
To learn more about EcoBee products and the BeeGreener Campaign, visit www.ecobeeworld.com.