Marketing your practice requires more than just one strategy, and that includes your internet efforts. If you’re focusing on pay-pre-click ad on Google, you might want to venture into some other areas. For example, have you looked at Facebook ads and other social platforms. In most cases, these ad are a lot cheaper and you can target your audience using specific criteria, making it easier to reach the people who are searching for dental services. In other words, you’re only paying to send ads to specific people in a specific location.
As with any marketing effort, you’ll need to keep an eye on it to make sure your ads are performing well and then switching out any that aren’t.
For more detailed information about social media ads, check out this blog from SEO.com about Facebook video ads and this one about the value of social media for growing your business.