Need Help Improving Dental Patient Communication? Start Here: Lighthouse 360
We’ve arrived at the end of the year, and now is the time for an honest assessment of your patient communication efforts.
You may be tempted to tally your advertising budget and compare it against your new patient count, and make a quick judgment about whether or not you were successful. However, it’s important you realize that these numbers alone aren’t the full picture.
In addition to new patient outreach, retention and recall are part of patient communication, and matter equally to practice growth.
You must ask yourself some more detailed questions:
-> How successful were you at retaining your patients this year?
-> Did your communication efforts succeed in recalling patients?
-> Did your staff have the time and resources to engage with patients this year?
The truth is every practice can improve patient communication on any day, throughout the year.
It’s something that evolves alongside your relationships with new and returning patients. The real question is: how do you go about improving? Like every business challenge, it comes to identifying the problems you’re experiencing and then leveraging tools and technologies that can help you overcome them.
A good place to start is the content hub of Lighthouse 360, an award-winning patient communication software platform.
This online resource takes on some of the most pressing issues facing dental practices today, including:
->Increasing case acceptance
-> Increasing practice revenue
-> Increasing recall and retention
-> Increasing office efficiency
-> Reducing cancelled appointments and no-shows
In each article, the team at Lighthouse 360 isn’t just making a good guess about the challenges dental practices face. Industry statistics and real-life customer examples are provided, where relevant. For instance, if you want to know the latest stats on patient engagement, check out this article about how to get more patient reviews.
You can also filter the articles by audience, for office managers or dentists.
For instance, here are 3 recent how-to articles for office managers:
6 Ways to Make Your Front Desk More Productive
Appointment Reminders: What Works and What Doesn’t
How to Start an Email Newsletter for Your Dental Practice
There’s also content geared toward dentists:
7 Tips to Stress Less and Enjoy Your Practice More
Everything a New Dentist Needs to Know about Marketing
5 Steps to Getting New Patient Referrals
Some of the blogs apply to both dentists and office managers. For instance, who couldn’t learn more about a 5-Step Plan to Stop Gossip in Your Dental Office or 7 Things You Don’t Realize Are Driving Your Dental Patients Crazy? Self-awareness in patient communication is becoming the new standard.
To accompany these articles, Lighthouse 360 offers free e-books and infographics, videos, and webinars, and—for when you need a break—funny dentist memes.
Throughout these articles, Lighthouse 360 details the ways technology, specifically automation, can help resolve many time-consuming headaches associated with patient retention and recall, including keeping your schedule full, running your practice efficiently, and building better relationships between staff and patients.
For any Lighthouse 360-specific feature discussed, the company has also collected customer data to back up efficacy.
If improving patient communication is a priority for your practice in 2020, visit dentalresources.lh360.com to get started.