Marketing Your Implant Services
Dr. Ara Nazarian graduated from the University of Detroit Mercy School of Dentistry and completed an Advanced Education in General Dentistry Residency from the U.S. Navy in San Diego, CA. He has been delivering cosmetic, implant, and functional solutions to his patients for more than 20 years. Here, he provides some advice for general dentists on marketing implant services to patients.
Q: What are a couple basics that general practitioners should do to market their implant services?
A: No. 1, I think they should have an online presence. No. 2, they should let their patient population know that they actually do extractions, grafting, and implants within the practice.
Q: What has been your experience with patients searching for these services?
A: A lot of patients do not even know that the dentists can do it. I have had people come to me and say, "My dentist does not do veneers and cosmetics. That is why I am here." But I think their dentists probably do offer those types of services. They just don't have it on their list of services. They don't promote it on their website or in the literature in their office.
Q: How can clinicians get started in the field of implant dentistry?
A: I think it is wise to start with your patient pool and let them know these are the services that we do in-house, all under one roof. Patients actually prefer to have their dental work done in one place, if possible. This is if it is within the realm of the dentist's capabilities and they have the adequate training for it.