Meet Officite, Your Complete Marketing Partner

Author
9/25/2020

Meet Officite, Your Complete Marketing Partner

Dr. Polack“Having a website for your dental practice is an absolute must, as it provides a first glimpse into the practice and the practice’s philosophy,” shared Mariano Polack, DDS, a prosthodontist at Dental Design in Gainesville, Virginia. For many years, Dr. Polack has relied on Officite, a division of Henry Schein One, to design, host, and update the website for his dental practice. But what began as simply a website design project has now turned into a complete marketing partnership for Dr. Polack and the Officite team.

“We have relied on Officite for probably over a decade for our website design and hosting, but in the last two years we have also contracted with them to handle our SEO and social media activities,” shared Dr. Polack, who said the SEO and social media setup was very smooth, and the results have been very effective. “The whole marketing solution has brought us a lot closer to our patients, and it has allowed us to expand our reach thanks to the interconnections between people on social media.”

“For example, when we post a video or photo on social media with news or information about the practice, patients give us immediate positive feedback, providing a more local feel to our practice,” he said. Officite also gives Dr. Polack the option to add interesting and informative blogs to his website or social media sites, which is another way to connect with his patients.

Officite makes it easy to periodically update the content on a practice’s website, which Dr. Polack said was especially important during the COVID-19 pandemic. “We updated our website with news about the practice’s status and included protocols to make an appointment for emergencies only. Recently, we added the new requirements for patients who are coming in for elective visits. We have also uploaded our newest screening and consent forms to streamline the check-in process.”

“Officite’s customer service is excellent,” noted Dr. Polack. “Their response to requests is fast, changes are made very quickly, and there are no extra charges for the updates requested to the website.” He said the website is optimized to work across desktop and mobile platforms, and it’s easy to customize the content to your liking and practice style. “While I believe most people will spend a short time on any practice’s website, for those who want to get more detailed information about our training, quality of work, and customer service, the details are all there,” Dr. Polack stated.

As an added bonus, Dr. Polack said that Officite’s website provides analytics to track performance. “In general, we see an increase in new patient calls correlating to increased website visits,” he concluded.

To request a demo with Officite, click here or call (833) 597-1050.