Blog Details

quip’s All-Black Holiday Campaign Worth the Buzz


quip generated a lot of buzz this holiday season with the release of its All-Black electronic toothbrush and its “Brush Black, Give Back” campaign, which recently ended on February 28.

The All-Black electronic brush, a limited edition model that hit the market on Black Friday, has the same sleek design as quip’s other models. All quip models, including the All-Black, give your patients an American Dental Association-accepted two-minute clean with its gentle sonic vibrations.

Not only has the All-Black quip been popular with consumers, but the product release also generated many oral-care conversations on quip’s social media pages, including Facebook and Twitter. For example, some consumers asked if the All-Black refills would also come in black (good news: they will), which highlighted that patients can subscribe to any quip model to get new brush heads every three months, an important part of maintaining healthy teeth and gums.

What’s more, through quip’s “Brush Black, Give Back” campaign in tandem with the ADA Foundation, consumers who purchased an All-Black quip this holiday season helped provide oral care access and education to families in need. For every All-Black brush sold, quip is donating $5 to the ADA Foundation, up to $250,000. The ADA Foundation annually gives more than $2 million in the form of grants, scholarships, awards, and product donations to oral health programs and research.

The “Brush Black, Give Back” campaign caught the eye of Fortune magazine and other media outlets, drawing attention to both the charitable cause as well as the importance of overall oral health.

quip continues to wow patients and dentists alike, with its attractive design, low price point, and exceptional performance. To learn more about quip’s products and dentist resources, visit

COMMENTS Post a Comment

No comments
Dental Product Shopper blogger.