These days we are communicating more than ever. “Word of mouth” is still a phenomenon, but the method or “platform” has changed drastically over the years. Instead of in-person communication we have turned our attention online and to our phones and are texting, posting on Facebook and Twitter, and forwarding links about things to each other more than ever. It’s an interesting situation. And dental practices need to harness the power of these platforms to engage with their patients and spread their message through the spider web of their connections to reach a larger audience.
Sounds daunting, right?! But like any new frontier, if you follow in the footsteps of those who forged ahead before and get there faster by joining forces with a partner that can guide the way and facilitate the logistics, it’s not as hard as it looks.
Having an active social media presence can increase referrals, drive traffic to your website, and build your brand awareness. Whenever patients see news or an interesting topic you post, they are reminded of you as a trusted resource. Every time a patient “likes” something you post, they are literally doing a little public relations for you. Their social media friends will be introduced to or reminded of your practice as well, which may increase appointment requests.
VivioSites will grab the attention of your patients and their networks with fresh content posted to your practice’s social media multiple times a week. When a patient “likes,” shares or comments on one of your posts it is tallied as post engagement. Post engagement has been shown to have a positive impact on your search engine rankings.
In addition to helping dental practices enhance their social media, VivioSites provides an advanced dentist search engine optimization (SEO) program. VivioSites writers will keep your customized message fresh, using keywords that will attract patients and interest them in dental treatments. They’ll also stay on top of all the behind-the-scenes ways to optimize your presence, including updating codes and methodologies to match the constantly changing algorithms of the big search engines. VivioSites also provides you with unlimited, live customer service, monthly detailed reports that contain keyword rankings and trends, as well as the number of visits to your website. And if you’re thinking of a website facelift, from just its overall look to the layers and types of information that will impress and draw in someone looking for a new dental home, the VivioSite website designers can make that happen, too.
To see what your colleagues have to say about partnering with VivioSites, click here. For a free and complete analysis of your SEO, click here.
