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Everything is Marketing takes readers through the business of running a dental practice, revealing how marketing plays a key role in every part of it. The book delves into a wide range of topics to help fuel a dental practice, including: why dentistrys unique business model is such a huge advantage; how to create an unexpected and unforgettable patient experience; why patients leave your practice - and how you can keep them for life; proven ways to boost patient loyalty and word of mouth; and secrets to building a strong (and happy) team that patients will enjoy. Available in hard cover or audio CD.