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GumNumb contains 20% benzocaine, providing a rapid onset within 30 seconds, and a short duration with virtually no systemic absorption. Its special formulation also minimizes salivation. Part of the Patient’s Choice line of preventative products from Crosstex, this topical anesthetic was designed with patients’ comfort in mind, making their experiences better and the clinician’s job easier. In addition to GumNumb, the Patient’s Choice line includes Zap Fluoride and Neutral Gel, Zap Dual Arch Fluoride Gel Trays, Sparkle and Sparkle Free prophy pastes, Sparkle prophy angles, Sparkle EZ contra angles and the Twist prophy angle – the only 90° reciprocating prophy angle that virtually eliminates spatter and heat. GumNumb Topical Anesthetic is offered in 6 patient-pleasing flavors, suitable for both adults and children: bubble gum, cherry, grape, mint, pina colada and strawberry. —Bob Alaburda