Product Evaluation

KERR

Philips Zoom! Delivered

Direct-to-patient delivery makes this trusted whitening formula a true winner in both efficacy and convenience for patients and clinicians

Remember the last time you heard the words “win-win?” It might have been at the end of a sales pitch, or perhaps it was part of a last-ditch effort from a son or daughter who was trying to persuade you to let them stay home alone while you were away. Either way, the words “win-win” convey that both parties will benefit equally, and that is exactly what happens when dental practices adopt the latest innovation in take-home whitening treatment, Philips Zoom! Delivered.

Shipped directly to a patient’s home, Philips Zoom! Delivered is “a simple, straightforward, and predictable high-quality whitening system” with “direct-to-patient delivery that saves chair time,” according to Dr. Christopher Esposito, who called it “a great convenience” and “a win-win for both the dentist and patient.”

The dental practice only needs to take an intraoral scan with no lengthy chair time or second appointment, which saves time and frees up staff for other tasks. The patient wins with not just whiter teeth, but also trays and whitening gel delivered directly to their homes, eliminating the need for another office visit. That, in turn, gives the practice several other wins, including increased profit and efficiency, reduced inventory with no in-office storage for trays and whiteners, and highly satisfied patients.

Ease of Implementation

After taking an intraoral scan, clinicians upload the scan to the Philips partner lab with specifications for day or night whitening. The lab creates and ships custom trays directly to the patient along with Philips Zoom! DayWhite or NiteWhite whitening solution. Turnaround time is quick, typically less than 2 weeks.

Calling the program “so simple to implement,” Dr. Ted Kawulok explained, “We can scan the patient and send the scan with no extra time for the assistants. The patient then conveniently receives the product via mail, which saves them a trip.” Office manager Angela Snajder agreed that “the whole process is seamless, efficient, and cost-effective. We get a digital scan, send it off, and 2 weeks later the patient has beautiful whitening trays.” Philips Zoom! Delivered provides “excellent trays and an excellent whitening product that are delivered to patients, which reduces chair time for us and inconvenience for patients,” shared Dr. Ben Britt Jr. Practice administrator Debbie Evans called the process “so quick and easy,” and Dr. Holly Ellis appreciates that the “scanned records go directly to Philips,” resulting in “less chair time” with patients needing only one appointment instead of two.

Patient Convenience

Patients often expect excellent whitening results but don’t have time for multiple office visits. With Philips Zoom! DayWhite hydrogen peroxide and Philips Zoom! NiteWhite carbamide peroxide solutions, clinicians can provide patients with an effective whitening product with the convenience of a single visit and home delivery.

“Our patients love the results and love that the trays and whitening gel are delivered to their homes,” said Evans. Snajder appreciates that Philips includes the whitening solution with the shipment rather than having patients pay an additional fee. While Philips Zoom! Delivered products are specifically formulated with sensitivity in mind, a few of Dr. Kawulok’s patients experienced some sensitivity. Pleased with the “well-fitted trays and good whitening agent” he said, “Patients love the convenience, the instructions are clear, and we get very few calls about problems.”

“Philips Zoom! Delivered is a win-win for both the dentist and patient.”
— Christopher Esposito, DMD Medford, NJ

Practice Benefits

In addition to improved efficiency and an enhanced patient experience, Philips Zoom! Delivered provides practices with an additional revenue source. Dr. Kawulok called the program “an easy sell because of the convenience” and said his assistants love it too, and Snajder said, “It helps us showcase our digital scanner instead of the impressions patients hated.”

Noting that she “loves Philips Zoom! Delivered,” Evans said, “The best thing about this product is the time it saves, and time saved equals increased revenue.” Their practice runs specials and promotions to fill its schedule with Philips Zoom! Delivered cases, which helps increase productivity and create revenue by filling what might otherwise be empty chairs. Praising the ability to “offer whitening at a fair price without the associated hassles,” a Pennsylvania dentist said he is “happy not to have to do lab work, stock inventory, and waste chair time,” but recommended that practices be informed when a patient receives the product.

Overall Satisfaction

All of the evaluators said they would recommend Philips Zoom! Delivered to colleagues and would continue to purchase the product in the future. When asked what could be improved about Philips Zoom! Delivered, Dr. Britt replied, “Not a thing,” and Evans said, “All is well.” Reaffirming that “an empty chair equals no revenue,” Evans said she “would recommend this product highly because it increases productivity in the practice.”

Takeaways

• Provides highly effective whitening with only 1 office visit
• Clinician only needs to take and send scan or impression to Philips
• Custom trays and whitening solution delivered directly to patients’ homes
• Reduces inventory and in-office storage space
• Saves time and increases revenue and efficiency